It is undoubtedly true fact of everyone’s life as at one stage of life choices or perceptions of a person

differ from his parents or grandparents. One such instance came in my life when I bought an iphone of
my choice that was of Apple. It was costly merchandise and thus initially my parents were not ready to
give such a big amount for a phone. My grandparents were also against it but later on they agreed when
I requested them. Though they were not totally happy with my selection of phone but there was no
other option left for them. In my opinion, material possession assists people to get hold of a sense of
contentment and joy from what they have. Material things do not simply help out people to ascertain
self or else not self-boundaries, but in addition help to produce a sense of power over the surroundings
around us. Any procure or else buying will be influenced by consumer behaviour; for that reason,
consumer behaviour is a dreadfully significant science for marketing research. /my elders were
considering iphone simply wastage of money and also they were saying phone is just to talk. So, there is
no need to buy such an expensive product. In the meantime, while we grow at different period, the
common sense of material ownerships as well develops and we consider the material possessions turn
out to be a fraction of our lives. Material possessions allow us feel steadiness, permanence and
subsistence.