To whomever it may concern,

Our company is currently looking for a marketing consultant to help execute a market research project.
Background behind the company and goal of the endeavor is described in detail below.

Background:

Safari Rain is a start-up subscription box service for shower care products leveraging a safari themed
branding. The intent of the box is to compete in the growing subscription box market and offer a
reoccurring shower products delivery service, with the intent to grow into other company branded
products such as grooming, facial care, hygiene, and dental. The company is in a “pre-revenue” stage,
with physical products, website, and suppliers still a work in progress. Mockups of the product can be
seen below:

Project Goal:

As we develop the product, we would like to get a better understanding of the common customer of the
subscription box market. As we shape the design and offering of our product, we want to take into
considerations the primary motivations, demographic, common gains, and common pains are target
market experiences.

The selected candidate would be able to help facilitate the launch of an online survey containing
questions of that would answer the above questions. The ideal survey candidate is a user of the
following (but not limited to)

• Birchbox:
• Dr Squatch Soap Subscription:
• Harry’s
• Dollar shave Club
• Sudsy Club
• Sudsly – Simply Soap
Survey Characteristics

The survey will have a multiple section geared towards answering different questions. The goal is NOT to
advertise Safari Rain, but to understand our competitions customer base. Please note that much of the
questioning and input have been created and will be shared once the project has been accepted. The
current survey sections go as follows.

1. Common Demographic Questions

2. Functional Jobs Looking to Fulfill
3. Social Jobs Looking to Accomplish
4. Emotional Jobs Looking to Accomplish
5. Common Pains with current subscription
6. Common Gains associate with current subscription

Ideal Candidate

The ideal candidate will be able to execute the following action items. In your proposal, please touch on
all the following items and include any anticipated expenditures outside of your fee I will need to
account for.

1. Improve or add to current survey questioning or other forms of data selection from market
research experience
2. Provide guidance on survey expectations (reward, number of users, timing)
3. Create Survey with confidence the survey has reach the correct user base, as well features
multiple choice answers, and fill in the blank
4. Launch Survey
5. Collect and organize data from survey in a visual way

Bonus: Once the project is complete, we will be looking for a reoccurring customer analysis service to
implement constant customer feedback and analysis into our business model base to help build and
improve my product offering.

Lastly, please include price estimate for the whole project in your bid.

Thank you for your interest, and happy to provide additional information as needed.

Looking forward to your proposal,

King Regards,

Matt DiSanto

Safar Rain