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Social Commerce vs Ecommerce:

Leading online marketing

The ability to buy a product from a third-party company inside the native social
media experience is known as social/ conversational commerce. For example,
instead of going to the company's website to make a purchase, you can search and
compare items on Facebook and then make the purchase.

In terms of revenue, one can argue that an online company is the easiest to start
because there are less operational costs and more flexibility in terms of time. It
may be an online store or simply a social store, such as Facebook.

But there is one question that has been asked point blank several times. Will social/
conversational commerce be the end of ecommerce? Today we will share our
opinion on that by exploring a few examples!
Will Social Commerce Take Over Ecommerce?

It’s not certain at this point, but if we take a look at some of the social/
conversational commerce campaigns, we can see some replications of the features
of an e-commerce store.

For example, the eBay shopbot in which eBay has tried to replicate the ability to
find a store for a specific product by using messenger applications.

China has been significantly ahead of its times in terms of ecommerce on social
media. They have seamlessly integrated mobile-assisted shopping in the real
shopping experience as well as their social channels. They have been very
successful in doing so, and they have predicted a reach of 170 billion by the end of
the year.

A recent breakout service that has caught attention in China is PinDuoDuo. This
enables brands to reduce the price of a product if a customer’s friend buys that
exact product.

This idea has been a hit in this generation and has received a massive 1.4 billion
dollar funding.

Despite this, Alibaba and other smaller store-based digital shopping solutions such
as TMall and TaoBao continue to have a strong presence.

Social media commerce, in our view, will never fully replace ecommerce. It will be a
fantastic addition to current ecommerce strategies, as well as a very profitable one.
But that's what there is to it. It will help you make more money, but you will need
your shop.

While knowledge and skills in technology and eCommerce are needed, many
shopping cart platforms offer an easy-to-use feature. You won't have much trouble
running your company on the website if you have the support of vendors' experts
and platform creation groups.
Since it is so popular, social media commerce makes it even more available. It
would help if you tinkered a little and know how to set up an account for your store,
and you can use social media for business growth with a small investment.

Sign up for a free Jumper demo right now if you haven't already launched a social
commerce campaign to see how much money it can make you.

This is one side of the argument, there is a possibility that social commerce might
take over! To read about this subject in detail, we urge you to visit this blog:
https://insights.jumper.ai/will-social-commerce-replace-ecommerce/.

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