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SWOT Analysis
SWOT Analysis
A.P., HYGIA
LUCKNOW
What is SWOT analysis?
Aim of SWOT analysis.
Who need SWOT analysis?
How to conduct SWOT analysis?
Pitfalls of SWOT analysis.
Tips for SWOT analysis.
A technique that enables a group or individual
to move from everyday problems and
traditional strategies to a fresh prospective.
Technique is credited to
Strengths Albert Humphrey who
led a research project at
Stanford University in
the 1960s and 1970s.
Planning tool used
to understand
SWOT Weakness
Strengths,
Oppurtunity Weaknesses,
Analysis Opportunities, &
Threats involved in a
project / business.
Used as framework for
organizing and using
data and information
Threats
gained from situation
analysis of internal and
external environment.
What is SWOT Analysis?
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
O T To provide linearity
to the decision
making process
allowing complex
ideas to be
presented
systematically.
Who needs SWOT Analysis?
Business Unit
Product Launch
Decision Making
Competitor Evaluation
Product Evaluation
Strategic Planning
Brainstorming Meetings
Workshop Sessions
How to conduct SWOT Analysis?
.
How to conduct SWOT Analysis?
Once the SWOT analysis has been completed, mark each point with:
Can be very subjective. Two people rarely come up with the same final
version of a SWOT. Use it as a guide and not as a prescription.
.
Tips & Exercise
TIPS
Do’s Don’ts
Be analytical and specific. х Try to disguise weaknesses.
Record all thoughts and ideas. х Merely list errors and mistakes.
Be selective in the final evaluation. х Lose sight of external influences and
Choose the right people for the trends.
exercise. х Allow the SWOT to become a blame-
Choose a suitable SWOT leader or laying
facilitator. exercise.
Think out of the box х Ignore the outcomes at later stages of
Be open to change the
planning process.