Summery

Dilmah Cay’s goal is to give marketers something new and then implement a new strategy to lead
existing customers. In this book, the interior and exterior of Dilmah Çay is considered.

Its competitive advantage is updated with the latest technology. In addition, Dilmah Tea's SWOT was
reviewed and suggested the most appropriate method to use, how to maximize this system and the
benefits to the company.

Future objectives, recommendations, and recommendations to obtain additional information at the end
of the project.