By Ekaterina Malezhik & Elena Chuldina

We are choosing influencer testimonials as a marketing tool for our project because we want to
convert out followers into customers. By posting influencers' feedbacks on our website and in
social media we will build more credibility and trust associated with our products. Thus, we will
be able to push our followers from "Consideration" to "Intention", "Evaluation" or even
"Purchase" stages of Marketing Funnel. Apart from that names of celebrities may improve SEO-
parameter of our project. Therefore, we will be able to cover greater audience.