Group Activity for SHRM_IUB

Sector: FMCG
Name of the Organization: R&T

WHO WE ARE
Making every day more than ordinary

Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have
been passed down from generation to generation. Over the course of 181 years, they’ve challenged
convention, led innovation, and helped shape culture.

But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose,
values, and principles.

We’ve done it for over 66,000 days, and we don’t plan on stopping anytime soon.

Purpose, Values & Principles

Taken together, our Purpose, Values and Principles are the foundation for R&T’s unique culture.
Throughout our history of over 180 years, our business has grown and changed while these elements
have endured, and will continue to be passed down to generations of R&T people to come. Our Purpose
unifies us in a common cause and growth strategy of improving more consumers’ lives in small but
meaningful ways each day. It inspires R&T people to make a positive contribution every day. Our Values
reflect the behaviors that shape the tone of how we work with each other and with our partners. And
Our Principles articulate our unique approach to conducting work every day.

OUR PURPOSE
We will provide branded products and services of superior quality and value that improve the lives of
the world’s consumers, now and for generations to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing our people, our shareholders and the communities
in which we live and work to prosper.
OUR VALUES
Integrity
Leadership
Ownership
Passion for Winning
Trust

OUR PRINCIPLES
We Show Respect for All Individuals
The Interests of the Company and the Individual Are Inseparable
We Are Strategically Focused in Our Work
Innovation is the Cornerstone of Our Success
We Value Mastery
We Seek to Be the Best
We Are Externally Focused
Mutual Interdependency is a Way of Life

Our Plan for Bangladesh:

We don’t have direct presence in Bangladesh. One of the Bangladeshi distribution organization in
importing our brands and distributing our brands in Bangladesh Market. One of our Shampoo is Market
leader and 3 others brands also growing in Hair Care Category. So following is our plan:

- Establish our own presence (incorporation) 2020

- Ensure its operation in entire Bangladesh by 2025
- Want to be one of the Top 3 players in Bangladesh by 2035
- Want to be Top 5 employers choice by 2030
- Develop Manufacturing unit 2030. Partial production 2025
- Want to export products to other sub-continent countries by 2035
- Ensure local functional leader by 2030
- Want to start toiletries category by 2025

Present Competitor in Bangladesh (visit the websites, Google their information)

- Unilever Bangladesh
- Reckitt Benckiser Bangladesh Ltd
- Marico International
- Nestle Bangladesh