Influencers understanding

a. 100 influencers in MY, ID, PH, VN, TH, SG

Minimum 30 for each tier

ID, PH, VN, TH

i. Tier 2 (101k to 500k followers)
ii. Tier 3 (31k to 100k followers)
iii. Tier 4 (10k to 30k followers)

MY
iv. Tier 2 (21k to 100k followers)
v. Tier 3 (11k to 20k followers)
vi. Tier 4 (5k to 10k followers)

SG - flexible on quota
vii. Tier 2 (10k to 100k followers)
viii. Tier 3 (5k to 10k followers)
ix. Tier 4 (3k to 5k followers)

Objective
● Average monthly income
● Services they provide and charges
● Commission rates paid to agencies
● Current pain points

Questionnaire Design

To capture:
Links, number of followers by each channel, engagement

e.g.
Influencer name: Daniella Sya
Categories focused: Fashion/lifestyle/beauty/food
IG Link - https://www.instagram.com/daniellasya/
Number of Followers: 246k
Overall engagement rate (video): [post engagements/total followers]
Overall engagement rate (image):
1. Background of influencer
a. Actor, actress
b. Singer, songwriter
c. YouTuber
d. Blogger
e. Cook
f. Gamer
g. Other. Please specify

2. Where do you gain your followers?

a. YouTube
b. FaceBook
c. TikTok
d. Instagram
e. Twitter
f. Line (TH)
g. Pantip (TH)
h. Zalo (VN)
i. My own blog website. Please specify the website.
j. Other. Please specify

3. What is your main channel? (If more than one answer in Q2)
a.

4. What is the main content of your post?

a. Lifestyle
b. Gaming
c. Sports
d. Fashion
e. Beauty
f. Gardening
g. Technology
h. Travelling
i. Education
j. Parenting
k. Luxury
l. Arts & Crafts
m. Cooking and Recipe
n. Restaurants review
o. Other. Please specify

5. How do you advertise yourself, or get yourself discovered by brands or agencies?

a. I will email client directly with my portfolio
b. I will manually go to the client’s social pages and comment
 c. I build relevant content about the brand, to get them to notice me
d. I register on influencer agencies or media agencies
e. I do not purposely advertise myself, I continue building content
f. Other. Please specify

6. Can you let me know which agency? [5d]

______

7. How much commission do you pay the agency? [5d]

______

8. In 2021, what is your average monthly earnings from being an influencer?

Range -

9. What is the split of earnings from agency and clients reaching out to you directly?
% agency vs clients

10. What is your average charges for a task? (ratecard)

a. Task ____, Price ____
b. Task ____, Price ____
c. Other. Please specify

11. How often do you get these jobs on an average month? (refer to 8)

12. What is your current pain point as an influencer?[MA]

a. To get more followers
b. To get high engagement with my followers
c. To create the right/creative content
d. To get discovered by clients or brands
e. To haggle or negotiate for the price of work
f. To get paid from agencies
g. To get paid from clients
h. Other. Please specify

13. Please rank these struggles from most painful to least painful.

14. Please share your experience on your most painful struggle.

15. How would your jobs be evaluated?

a. By number of clicks
b. By number of views
 c. By number of likes
d. By number of comments
e. By number of shares
f. Other. Please specify
g. My jobs are not evaluated by agencies or clients

16. Do you have a contract with your clients or agencies?

a. Yes
b. No

17. Do you provide any invoice to your clients and agencies?

a. Yes
b. No, how do you get paid? []

18. How long do you have to wait before you get paid?
a. I get upfront payment
b. Immediately after invoice sent or job is completed
c. 1 month
d. 2 months
e. 3 months
f. 4 months
g. 5 months
h. More than 6 months
i. Other. Please specify

19. How often do you get paid for jobs with an agreed payment period term?
a. All my jobs are paid
b. Up to 70% of my jobs are paid
c. Up to 50% of my jobs are paid
d. Up to 30% of my jobs are paid
e. Less than 30% of my jobs are paid
f. My jobs are not paid at all

20. Assuming that there is a platform where you can register and get jobs directly; after
completion of jobs, you are paid directly from the platform, how likely would you register
to this platform?
a. Very likely
b. Likely
c. Not likely
d. Not at all likely

21. Why?

22. If the platform charges 20% commission, would you still be interested?
a. Yes - Why?
b. No