rinidad and Tobago

Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe
Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local
dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and
imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market
presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian
Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition
American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974
and the brand left the market.
During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on
the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available.
Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars
exit the market with only a few units being sold.
In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra
sedan (a rebadged Suzuki Forenza), with limited success.
A more intensive marketing campaign by a subsequent Chevrolet dealer, Lifestyle Motors, met with
moderately more success. The models available were the Chevrolet Colorado (Isuzu D-Max twin),
Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback
and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to
the lineup and features a 1.8 litre gasoline engine. It bridged the gap between Optra and Epica
models. Once the Optra was phased out, a 1.6 litre Cruze was made available.

Vehicle models
Further information: List of Chevrolet vehicles

Sport
Chevrolet enters a variety of cars in sporting events around the world and is particularly well known
in NASCAR, IndyCar, and the FIA World Touring Car Championship.

NASCAR
Major teams include Hendrick Motorsports, Richard Childress Racing, and Chip Ganassi Racing,
who all drive Chevrolet Camaro ZL1 1LE-themed cars. Hendrick has twelve championships,
Childress has six championships, and now-Ford Stewart-Haas Racing has two. Chevrolet is
the most successful manufacturer to be involved in NASCAR with thirty-nine manufacturer's titles
and the most recorded wins by manufacturer. Previously the Chevy Monte Carlo, Impala and the SS
were used in both the NASCAR Cup Series and NASCAR Xfinity Series.
Chevrolet teams in the NASCAR Cup Series currently use the Camaro ZL1 1LE, while Xfinity teams
run the Camaro SS and NASCAR Gander RV & Outdoors Truck Series organizations race with the
Silverado.

IndyCar
Chevrolet claimed six consecutive Indianapolis 500 wins from 1986 to 1993 and five
consecutive CART World Series wins from 1986 to 1992, with notable drivers such as Rick Mears, Al
Unser Jr., Michael Andretti, Danny Sullivan, Arie Luyendyk, Emerson Fittipaldi, and Bobby Rahal.
Chevrolet replaced Oldsmobile as the General Motor brand at the IndyCar Series from 2002 to
2005. Hélio Castroneves won the Indianapolis 500 and Sam Hornish Jr. the championship, but the
American brand had little success the next years.
Chevrolet returned to IndyCar in 2012. After several years of Honda being the only engine provider,
Chevrolet rejoined the series in 2012. Major teams include Team Penske, KV Racing, Chip Ganassi
Racing and CFH Racing who all use Chevy engines. Chevrolet won several races including the 2013
and 2015 Indianapolis 500, as well as three drivers championships.

Tudor United SportsCar Championship

The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was,
until 2014, the American Le Mans Series in the GT class, when ALMS merged with Grand-Am to
form Tudor United SportsCar Championship. Corvette Racing started in 1999 at the Daytona 24-
hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships
and seven ALMS GT1 drivers' titles.[96] The Corvette also takes part in the French 24 Hours of Le
Mans race.[97]

FIA World Touring Car Championship

In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in
the WTCC with a version of the Lacetti, developed by the UK-based Ray Mallock Ltd (RML). In 2009
the Cruze replaced the Lacetti[98] and won the Drivers' and Manufacturers' championship from 2010
to 2012.

British Touring Car Championship

Chevrolet participated in the British Touring Car Championship with the Cruze between 2010 and
2011.[99]

British football
In May 2012, Chevrolet replaced Audi as the official automotive sponsor of the English football
team Manchester United.[100] From the start of the 2014–15 season Chevrolet became the team's
principal shirt sponsor.[101] The deal is contracted to run for seven years, worth a world-record
$560 million USD.[102]
In July 2012, Chevrolet and English Premier League football team Liverpool F.C. announced a four-
year partnership which would see Chevrolet become the official automotive partner of the club. The
deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe.
GM's subsidiary in the UK, Vauxhall Motors, took over from Chevrolet as the club's automotive
sponsor.

Marketing
Chevrolet bowtie logo
The Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913.
According to an official company publication titled The Chevrolet Story of 1961, the logo originated in
Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity
as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show
friends, with the thought that it would make a good nameplate for a car. However, in an interview
with Durant's widow, Catherine, published in a 1986 issue of Chevrolet Pro Management Magazine,
Catherine recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912. While
reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would
be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what
the motif was or how it was used. Ken Kaufmann, historian and editor of The Chevrolet Review,
discovered in a November 12, 1911, edition of the Atlanta Constitution newspaper, an advertisement
from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The
Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that
would soon become the Chevrolet icon. The date of the paper was just nine days after the
incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized
version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at La Chaux-de-
Fonds, Canton of Neuchâtel, to French parents, on Christmas Day 1878. An October 2, 1913,
edition of The Washington Post seems, so far, to be the earliest known example of the symbol being
used to advertise the brand.[103][104]
The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of
America ad campaign.[105] In 2004, Chevrolet began to phase-in the gold bowtie that serves as the
brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for
passenger cars and gold for trucks.[106]

Typography
The Klavika Condensed font was designed by type design studio Process Type Foundry under the
art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's
2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika
Condensed) was released to the public in the fall of 2008. [107] In the Young Creative Chevrolet
corporate identity guidelines, Klavika is listed for use in all communication materials. [108] Klavika was
phased out beginning in 2012 and replaced by Knockout (from Hoefler & Frere-Jones[109]) while the
campaign was still ongoing. Currently, Goodby, Silverstein & Partners is utilizing the typeface
families Louis, a group of simplified, legible grotesque gothics named after co-founder Louis
Chevrolet, and Durant, a roman group, just as simplified and legible, named after co-founder William
Durant, on print, television and Chevrolet's website advertisements. [110]

100th anniversary
As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American
internet based Pandora Radio station, playing the Top 100 songs mentioning the brand. [111] Beginning
on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its
customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and
take the birthday party to their communities with the help of Chevrolet and its dealers. [112] A feature-
length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was
premiered on November 3 at Detroit Institute of Arts in downtown Detroit, features drivers, collectors,
restorers, racers and journalists who live and breathe cars and trucks. [113] In honor of the 100th
birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David
Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder
Louis Chevrolet.[114][115]