CPM – COMPETITIVE PROFILE MATRIX

CPM – Competitive Profile Matrix U-FONE MOBILINK TELENOR

Weigh Weighted Weighted Weighted

Critical Success Factors Rating Rating Rating
t Score Score Score

Market Share 0.15 2 0.3 4 0.6 3 0.45

Internet-4G 0.05 2 0.10 4 0.20 3 0.15

Financial Strength 0.08 3 0.24 4 0.32 3 0.24

Management 0.12 2 0.24 3 0.36 4 0.48

Advertising 0.08 4 0.32 4 0.32 3 0.24

Brand Name 0.13 3 0.39 4 0.52 3 0.39

Price Competitiveness 0.08 4 0.32 3 0.24 2 0.16

Network Coverage 0.08 2 0.16 4 0.32 3 0.24

Connectivity - latency
experience 0.05 4 0.20 3 0.15 3 0.15

Innovation/Technology 0.03 3 0.09 2 0.06 4 0.12

Customer Loyalty 0.08 3 0.24 4 0.32 4 0.32

Customer Service 0.03 3 0.09 3 0.09 4 0.12

Packages & offers 0.04 4 0.16 2 0.08 3 0.12

Total 1   2.85   3.58   3.18