Professional Documents
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Introduction
Filipinos recognize this fruit as the “Tree of Life” owing the fact that it can be utilized
in many ways. Producing variety of products and by- products made from the tree such
as juice, husk, shell, charcoal, wooden crafts, copras, and organic coconut oil.
Greenville Agro Corporation’s Virgin Coconut oil here in the Philippines has been
considered as the greatest contributor in the export-import industry which spans for more
than 30 years and still counting. GAC’s plantation can be found in Cotabato Province at
Mindanao, that is known to have abundant agricultural land to produce quality products.
As Philippine’s number one source of Virgin Coconut oil, Agro Corporation has
been ensured to have the best quality in their products. According to their official website,
company’s products are approved by United States Department of Agriculture (USDA)
organic regulations under the National Organic Program and have received certification
of Fair Trade Basic Standard, Organic Farming and Association.
Virgin Coconut Oil has been widely used in cosmetics world. It is called what it is
because it contains purity in extracting process of making the product, without undergoing
harsh procedures. As a result, Vitamin E and other mineral contents retained, making it
as effective antioxidant, moisturizer, removes dead cell, and strengthens tissue. It relieve
rashes and other skin problems like eczema. Aside from its great effects for the skin, it
can also heal internally as it can reduce risks of heart attacks, hypothyroidism, helps
weight loss, and even aids in digestion.
Due to its availability, accessibility, and beneficiaries, GAC’s coconut oil is booming
and trending for decades in green lifestyle industry. Having its own organic, healthy, and
multifunctional items, a lot of people prefers to use and apply these kind of products.
Moreover, the GAC’s performance have been consistent in terms of the excellent work
and service they provided, especially with the health, protection and safeness to both
consumers and environment. Hence, the consumption of their Virgin Coconut Oil are
getting higher and higher, which resulted to empowerment of the market industries and
manufacturers here in Mindanao. (Greenville, 2020)
Data Presentation
a. Field Selection
The proper identification for the coconut plantation should be identified to ensure
long term success of production of the coconut crops. There are set of actions
implemented and need to be considered for attaining the standards in order to proceed
to plantation. It includes soil conditions so that there is a sufficient room for proper root
development as well as enough nutrient content for growth development. Consistent
availability of water source is also important, palms tend to require huge quantity of water
for its sustainable development.
b. Plantation
During rainy season is the best time to transplant the seedlings. Therefore, it
should be in accordance to the seasonal changes of the area. There are images identified
to show the spots where specific palms are to be placed. The set up are fixed with equal
length in corners of each square, keeping the same distance between rows. Palms are
then planted at 8- 10 months old, however it is still possible to plant 6- month old seedlings
as long as the timing of planting warrants it.
c. Maintenance
d. Harvesting
Farmers usually yield two to three bunches of coconuts from each palm tree to
economise, which occurs every harvest cycle of the company. They practice conventional
method of harvesting by well- trained, experienced, and skilfull climbers. Other than that,
they also use knife sickle (attached to the long bamboo poles) for picking nuts. Greenville
Agro Corporation only chooses the 12- months old fresh fruit with the purpose that thick
kernel collected is enough for commercial production.
e. Processing
The type method they use for extracting the pure virgin coconut oil does not
undergo artificial filtering or chemicals. It is through cold compression of dried coconut
kernel, commonly known as copra. As the term suggests, is made without any heat. The
coconut meat collected is scooped and pressed in order to have pure extract. After cold
compression process, the products are then packaged in different PET bottles, HDPE
bottles, and in glass bottles.
f. Marketing
Greenville’s Virgin Coconut Oil is being presented in the market in many ways. By
type (organic and inorganic), by application (cooking, cosmetics, and healthcare), and by
distribution channels (supermarkets, specialty stores, and online stores). Being a plant
based product and having a handful benefits, VCO drives more customers not just here
in the Phlippines but also internationally. It performs well in whole Asia Pacific and North
America region that is considered to be the largest and exporter of VCO.
ii. Alternatives
Virgin Coconut Oil is one of the fastest rising natural product in the market in
present times. Aside from Greenville Agro Corporation, there are other companies that
have similar standards in their virgin coconut oil. These companies are operating and
based outside of Region XII. One of these companies is AG Pacific Corporation, like
Greenville Agro, the company also sells Banana chips and Coconut water. AG Pacific
differentiates Greenville Agro by investing more antioxidants four times than average. 4,
377 umol TE/100g to be exact. In addition, the company also prides itself to process its
commercialized product within 48 hours, retaining premium water-like oil with mild aroma
and taste. Aside from its differences, customers may take comfort in the many similarities
in production traits it has. Both products have high content of laurin, MCT & olein oils,
preserve 50% lauric acid and up to 70% MCT. The products are pure and safe from
sediments, metal contaminants, and impurities. Both are also non-refined, non-bleached,
non-deodorized, non-fermented, and non-GMO classification to ensure the high quality.
And both are practical to drink because it does not contain peroxide and low in FFA scores
which are smooth and non-irritating to drink. AG Pacific is effective on making its product
original in the case of strengthening the contents and the premium of their product.
Making Greenville Agro Company a worthy rival in the level of quality they provided, as
they continue surpassing 30 years of experience in the food manufacturing- exporting
business, consumers can expect consistency in the method they use and produce their
coconut-based products.
Greenville Agro Corporation started in year 1990s and up until now, it is one of the
country’s top manufacturer- exporter of the "Organic Certified" Virgin Coconut Oil,
Desiccated Coconut, Coconut powder, Banana Chips, Coconut Peat, Coconut Fiber, and
Dried Fruits products in market industry. The official headquarters of the company is
located at Bicol, Cebu City but it has various establishments in different regions. GAV’s
largest plantation can be found in General Santos City which is part of SOCCSKSARGEN
region, a place of rich- agricultural resources. The land’s abundant economic wealth
directed the company to produce quality that promotes eco- friendly and safer products.
Greenville strives to attain the food safety requirements internationally. They invest
annually in empowered machinery and equipment to satisfy and meet customer’s
demand. All their personnel engages in ceaseless workforce training to guarantee certain
conditions given by the company.
Virgin Coconut Oil never ceases to astonish the people having its countless uses.
In almost all aspects in our life, it is very beneficial. However, it still have its advantages
and disadvantages for the customers to be aware of, if they should be convinced and
assured if this product is feasible, reasonable and worth of exchanging their resources
for attaining VOC.
Advantages:
Disadvantages
In majority of its advantages, it is proven that this product is feasible and can be a
worthy rival product of both domestic and international companies, also competing for be
the standard of quality equitation. As of the moment, the market for virgin coconut oil
alone projects to be worth 4.5 billion dollars by 2024. And Greenville-Agro Corporation
are in the Top 7 of the leading exporters of this product in the Philippines, for the product
has the scientific background and fixable market and consumer price to be able to be
worth of its recognition. Regarding of its disadvantages, it can be substantiated by the
number of its advantages it has to offer and achieves the public trust about the complete
state of the product for consumption of the consumers. Generally, Greenville Agro
Corporation’s Virgin Coconut Oil is something people will not be doubting regardless of
its few deficiencies on completely pertaining the details of the product as it is certified to
its effectiveness on the consumers and its value in market industry in the Philippines.
References
Agarwal, R. K., & Bosco, S. J. (2017, May 11). Extraction processes of virgin coconut oil.
MOJ Food Processing & Technology.
https://medcraveonline.com/MOJFPT/extraction-processes-of-virgin-coconut-
oil.html
G. (2020, September 28). Virgin Coconut Oil (VCO): Extraction, Uses, and Benefits -
Greenville. Greenville Agro Corporation. https://greenville-agro.com/blog/virgin-
coconut-oil-vco-extraction-uses-and-benefits/
Virgin Coconut Oil Manufacturer. (2020, September 11). Greenville Agro Corporation.
https://greenville-agro.com/products/virgin-coconut-oil/