16 X, Karkardooma Institutional Area, (Near Telephone Exchange)

Delhi-110092, +91 (11) 22372639, 22375961, http://idealinstitute.edu.in

(NAAC Accredited)

FORTNIGHTLY PROGRESS REPORT

STUDENT NAME: ANJALI PRASAD PROJECT CODE : 313

CLASS: BBA CAM AREA OF INTEREST : MARKETING

SEMESTER: FIFTH SEMESTER

FACULTY SUPERVISOR: DR. VINEETA SHARMA & MS. SONAL GOEL

ENROLLMENT NO. : 00213401918

PROJECT TITLE : A STUDY OF MARKETING STRATEGIES OF LUMEVENT PRIVATE LIMITED

REPORT FROM:- DATE 05/08/20 TO 31/08/20

TARGETS SET FOR THE FORTNIGHT:

Understanding the activities and procedures of different functions relating to arrange different types of events and
maintaining customer relationship was very interesting and also challenging. Main emphasis was that able to get
practical experience in many different areas and was given responsibilities that helped in developing skills,
confidence, and gaining experience.
THE WORKDONE IN THE FORTNIGHT:

I have done 1 month internship in marketing department, and performed various in fields like to study how big
organizers organize their events successfully, analyse the creativity and uniqueness to make any event extraordinary,
how to pitch a vendor, to design the entire events according to clients’ needs and wants, to look after all the marketing
materials; including leaflets, banner, posters etc. By working as an intern in an event organization it helped me to
enhance my communication skills, to update the works or responsibility in a disciplined manner, how to manage time
accordingly to complete a task.
ANY OTHER ACTIVITIES DONE DURING THE FORTNIGHT

Read Articles on marketing strategies in Wikipedia.com and other helped me through out to manage the work in very
effective and efficient manner.

Student Sign
( Dr. Vineeta Sharma Ms. Sonal Goel )
Project Incharge

Ms.Sonal Goel
(Project Head)
Dr.Vineeta Sharma
(Principal,BBA 1ST Shift)
Prof.(Dr.) Anil Parkash Sharma
Director,IIMT