Coefficientsa

Standardized
Unstandardized Coefficients Coefficients Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -,031 ,199 -,158 ,876
Lifestyle ,007 ,080 ,011 ,090 ,929 ,994 1,006
Biaya Promosi 4,436 ,864 ,646 5,133 ,000 ,994 1,006
a. Dependent Variable: Pembelian

Model Summary
Cox & Snell R Nagelkerke R
Step -2 Log likelihood Square Square
a
1 34,994 ,394 ,528
a. Estimation terminated at iteration number 6 because
parameter estimates changed by less than ,001.

Hosmer and Lemeshow Test

Step Chi-square df Sig.
1 5,773 7 ,567

Variables in the Equation

B S.E. Wald df Sig. Exp(B)
Step 1a Lifestyle ,031 2 ,985
Lifestyle(1) -,065 1,115 ,003 1 ,954 ,937
Lifestyle(2) ,104 1,115 ,009 1 ,925 1,110
Biaya Promosi 27,042 8,153 11,002 1 ,001 555008934868,1
38
Constant -3,055 1,280 5,696 1 ,017 ,047
a. Variable(s) entered on step 1: Lifestyle, Biaya Promosi.