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Course: Non Broadcast Media (8622)
Semester: Autumn, 2020
Level: B.Ed (1.5 Years)
ASSIGNMENT No. 1
Q.1 Discuss the concept of Nonbroad cast media and also identify the factors affecting the
media. ?
ANS:
Non-Broadcast
Television
Although broadcast television has lon|
business, in terms of personnel, equipm
actually the largest segment of the TV fil
Included in the category is instit
educational, religious,
television, which is associat
‘orparate,
ind avocational
Institutional Video
Video production
audiences, has prove
These include —
management-empl
effective tool fi
in reaching ef
Instructional videos are one
public relations Mar y ie videos to explain policies or
i em 707
marketing While the mass media may be a cost- weet of reaching a general
oxi wie ee ag oe A edchip pore abou
specialized products and servites;
: = :
instructional video In ive, Api ing Wes ability
to keep employees up on. Fas Epo jor concem.
Point-of-sale videos, often seen in the home improvement, make-up, clothing, and
hardware departments of retail stores, are one example of this type of marketing.
Institutional television has been particularly effective in seven areas:
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I where graphic feedback is necessary Seeing
something firsthand is generally more effective
than someone talking about it, This is particularly
true when it comes to feedback on artistic work
or athletic performance.
2. where close-ups are required to convey
information The TV camera can make details
and information obvious. It's possible to get
cameras into hazardous and hard-to-
to reveal information. This is especial
medical television.
3, where subject matter can best te seen
understood without the use 6
(speeded up) photography.
4. where visual effects such as a
information Animated drawit a e can often
make concepts el
5. when i’ necessa int ¥ ‘ Visidh can pull
together and inter E vi
noted in the secon 2 i s
provide meanin,
6, where ie
television, expr’.
7, when the
time It's more co:
cameras and then p
Let's say a company i k iter pf
designed to indoctrinate Te e its ts pol igSeGnd the various
health and retirement plan 0} BY
If 3,000 people view the video oh jeriod of 3 ye would be $5.00 per
person. This can rep ee ings, in cost and manpower, compared to having
— wearer"
Presentation Formats
isa rt ns wor Bd at Aad sn
overhead projector or chalkboard.
Without the array of attention-holding audio and video embellishments normally
associated with television the success of this format rests entirely upon the skill of on-
camera talent to hold audience attention. The only advantages of lecture format are
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that it's easy, fast, and inexpensive.
the interview format Here a moderator interviews one or more experts on specific
topics.
Although it's the mainstay of documentary pro}
reduce the talking head component by adding
as possible, Keep in mind that while execut
can come across as stilted and even in:
ming, savvy producers strive to
uch supplementary B-roll footage
be éffective in their jobs, they
the documentary approach Here, ENG te
perspective of the corporation.
used to cover a topic from the
the dramatic format Althougt
information, it's the most dema
Probably the easiest form to p
production will be aber 10 ove
to try to find profe: 0
In commercial telewi¥i
viewers regular "inte
Since non-broadcast pr
Bugera
and variation must be introd sp bet
Most viewers can't absorb more ute) ight information at a
e-“eeTdication
Q. 2 Discuss the nature an apd ota. Pad (HG atl Phe teachig earning process
more effective in Pakistan.
ANS: Education is necessary for everybody. Education is very vital, deprived of education no
can lead a good life. Teaching and leaning are the important clement in education. The teacher
use different approaches and substantial to teach their students and their active learning. With
the passage of time, altered methods and techniques are entered in the field of education and
teacher use different kind of aids to make effective learning. Visual aids arouse the interest of
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learners and help the teachers to explain the concepts easily. Visual aids are those instructional
aids which are used in the classroom to encourage students leaming process. According to
Burton “Visual aids are those sensory objects or images which initiate or stimulate and support
leaning”. Kinder, §. James: describe visual aids as “Visual aids are any devices which can be
used to make the leaming experience more real, more accurate and more active”. Visual aids are
tools that help to make an issue or lesson clearer or easier to understand and know (pictures,
models, charts, maps, videos, slides, e are many visual aids available
these days. We may classify these ids are which use sense of vision are
called Visual aids, For example :- mod i Obje i ,
flash cards, bulletin board, chalkboard, eahead projector etc. Out of these black board
and chalk are the commonest ones. The oft ‘lasstoom instruction increases when
prescribed a course to the class while co books) are constituted with too many
intary resource for classroom
stem, Visual aids are those
1g process and make it easier
ffectiye and the best
¢ research areas did
deliver quality
integrate textbooks with aud
course learning activities. V1
devices which are used in cla
and interesting. Visual aids are
dissemination of kne
not have adequate tt
education to their
reasons why such
that high schools u a
resources sud gis m
seen tha in * om i
underresources
greatly affected ti
resources, schools ha
The research also foun fling leaming resources
for their teaching and did not Fesources from other schools.
From this it can be concluded the schéol teaclters |: ‘time and proper equipment
which they could no mihi school budget. As fetes the most popular
teaching/learning text books, wall
charts, atlases and of information for the
students and teachers from other sources, This Rie has also shown that visual aids
teaching/leaming resources tapes and radios were not
them sone sols and there SEB? bd ane) Aaland stdens for teaching
and leaning respectively. This research has also shown that the use of ICT and internet was not
yet popular in high schools. The findings of the research has shown that there are very few
teachers who are trained in the use of ICT, therefore, teachers in high schools are not able to
discuss the types of software packages to be used in teaching in high schools, On the provision
of teaching/leaming resources, the research revealed that it was the responsibility of individual
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schools to make such resources available to both teachers and students. It is hoped that this
research has provided valuable information to other researchers who would want to further
investigate the availability and use of teaching/leaming resources in the Dera Ghazi Khan
institutions. The findings of this research are not only useful for teachers teaching in the
schools, but also to the lecturers with allied field, especially those who are teaching learner
teachers and students in the teacher training colleges, universities and other educational
institutes. The findings may be serve es for teachers when implementing visual aids
in teaching, as they want their studen yieoncentrdte on the lesson, by being aware of the
expectations and needs in literature tea -achers know how to grab students”
attention, teachers can provide a friendly.and atmosphere for the students to learn,
This will encourage the students not to j ening and writing what the teachers told,
said and provided in the Sinton, but the heir individual initiative to read what
aresult, the teachers will
‘conduct an effective teaching
ve been drawn; |- The
mulatgs thinking and
‘anil substitutes
e Np understanding of
in the classroom.
have more ample time to crea
and leaning process. From
research concluded that using
ieee ie nm
monotonous learnit
the areas of leat
4- Students find vi ids Sess e jas so rect relation to the
course content The é e and opinions on
the use of vi resouree c +t teers opinions,
perceptions, eqppriens . I
=~
Q.3 A closed - cigepit
Discuss. ? ‘O!
ANS: ll ioe
are often found disturl
Parentfey? school going kids
nts of gldggtbdm violence. This
menace can be handled adeqt ope pair of monitoring eyes! It
is the need of the hour that every up of CCTV cameras in the
school premises particularly Ser haan how these prying eyes can avert
undesired events wil
en wtiCcaulion
Technology has enabled us with the ability to be present everywhere. In this super busy world,
it is not possible to be preset th a boon, We have listed
belo some of he ky acne anon a LAE DT
Keep stock of every event
Security cameras largely help schoo! authorities to track each and every event that unfolds in
the classroom. This can help more than the surprise visits from authorities.
Discipline is no more an issue
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With the presence of CCTV cameras, discipline can be easily achieved. Whenever human
minds are aware that they are being monitored throughout, they easily deter from engaging in
hooliganism. t is the responsibility of the school authorities to strengthen the security in school
premises with the string of security cameras.
Teachers’ behaviour can be monitored
In recent times, reports of students becoming victims of teachers’ barbarism has been on the
rise. An effective way to curb this mey hers’ behaviour in the classroom.
Important questions such as: how they! behave with children? All are
answered with surveillance. This is an i rT
Students are monitored individually
There is always a bunch of unruly studen
resort to bullying. The best way yo
authorities can deal with the
a better future for your kids.
Help in investigation
Although educatio:
disturbing incidents
and vandalism are :
occurs in schools,
of security camer:
the parila le
ae e a
During Soa yy ne
needless to Sey
ces like death of students also
tion, With the help
that unfolded on
es of,
O)
ti Soi Itis
ons pyticking each and
every moment. 5 ma a e i human eye
cannot reach CCTV pes the-p id security system
stringently, You can fee al PET ic follows a strong
security and safety measures’ ie eo ‘system is not
strong enough.
Intruders and et cal
Any kind of crime that if the accused
slips away ‘in ht pen when it can be
averted easly wit the belp of CCTV cameras, Whenever saidcnt is avium or & teicher tA
victim the situation requires pay second time. For this it is
neces cach he eed SOOT
Helps avert ragging
Ragging is unacceptable and immediate action must be taken whenever an incident of ragging is
reported. The best way to deal with such undesired situation is by installing the security
cameras everywhere is the school and college premises including the classroom, which can help
to catch the accused in no time!
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String of small lenses can free the society of heinous crimes which are regularly reported from
the premises of schools. Schools being the warehouses of tomorrow's future need to be made
safe. In order to maintain a healthy educational environment immediately install CCTV
cameras!
This essay has explored CCTV as a case study ofa technology that was marketed as a low-cost,
in-house network of educational television prot s as an altemative to more 24 expensive
options. Classroom technologies such as oy ave a lopg record of uneven results,
particularly after the ‘bright promise way. As | noted earlier, CCTV was merely
one technology of many that have bees ing the potential to revolutionize
classrooms and learning. Many writers 1960s attempted to convince readers
that CCTV could alleviate some of the p blems in the American educational system,
such as understaffed and overcrowded class h the passage of time, educational
in the everpresent but shift 18 : Falling behind their peers
Sputnik-era calls for classrod
science, and engine :
to an increasingly
om falling behind in math,
and certainly by the 2000s,
(0 destabilize the United
States, avoidable o1 concerns continue
to this day in the engigepsing, and
mathematics (ST. 8 cilia igh- jands-on learning
methods (Parker s, 2014). While hay ly a the factors that
continue to dy) th f nnaldBies fo iogakpurposes, I
have tried to sont inspire the
discussion and NERS: 8),
Inevitably the “brig pr ar these new
media become ol 5 rical kas to be mined
because they provide' . LikeGige” as long as these
cycles continue, schola ndersta beng Be temporary
environment that dictates ea ‘ a bee measures. The work in
this essay is not meant to suggest i arding classroom technology.
Not every technolog nsidere remembering that the textbook
‘was once upon a tim@grw@at i assno CT: as this one
emphasize that the cdlaia) chi re the
continued study of these new technologies as they are marketed as ‘quick fixes’ for complex
seth iow PSHE SE7 SOB4TI
Q. 4 Discuss how one can make multi-copies with the help of memographic?
ANS: Stencil Duplicator or Mimeograph
This type of duplicator is highly used in every business office. A stencil is cut by a typewriter or
by hand. The stylus pencil is used to cut a stencil by hand. The matter is to be typed within the
frame marked in the stencil. The stencil is to be cut directly with the letters. The mistakes and
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errors are to be corrected by using correcting fluid. The correcting fluid will dry soon and after
that the correct letter or word can be typed on it.
The cut stencil is fixed in a duplicating machine. Duplicating ink is pasted on the surface of the
cylinder of the machine. The cylinder is rotated still the ink spread over the rollers. There are
two trays on each side of duplicator. One side tray carries the papers for taking copies and other
side tray is used for keeping the copying papel
The machine can be operated by hand’or by
automatically feeded and leave the copy
copies can be fixed (set). Then, the machi
number of copies. The stencil is removed
low.
Advantages of Mimeograph
1. Up to 5000 copies can belfaker
2. Correcting fluid can be ust
3, The cost of stencil paper a
4. Stencils can be stored and
If thé machine is switched on, the papers are
latest models, the required number of
tomatically after taking required
uuse. The cost of the duplicator is very
5, The stylus pen i g
6. Photographic vert r i s, wi
Gestetner, Risogra| hly aujomAted mimeograph-
like machines that ally simila ofa mimeograph,
called a digital dup i for stencil cutting,
and a large if t ial ists of'a very
thin polymer ste] and mounts
and unmounts
‘as ety operate as a
‘range quantities,
ar6pby almost entirely
0 he usediig’developing
by nce can be hand-
Uses and art a
Mimeographs and Lal sir Paki e femtor process were both
used extensively in were also
commonly used for low-budget amatcur publishing, including club newsletters and church
bulletins, They were serial Di Bh FE : ho used them extensively in
the production of fanzines in cl SAN copying became
inexpensive.
Letters and typographical symbols were sometimes used to create illustrations, in a precursor
to ASCII art. Because changing ink color in a mimeograph could be a laborious process,
involving extensively cleaning the machine or, on newer models, replacing the drum or rollers,
photocopier, The
Although mimeo gra
easier-to-use photocof
in developed countries.
countries because itis a sit
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and then running the paper through the machine a second time, some fanzine publishers
experimented with techniques for painting several colors on the pad.
Q. 5 Explain the role of V.C.R/V.C.P in distance education.
ANS: The cooperative participants can use the VNC virtual desktop to share and control the
server's desktop. Recently, there have been few attempts to add video or audio mechanism to
IIL REAL-TIME TRANSPORT PR is changing: Static content is giving
way to streaming video, text is being repla and the spoken word, and interactive
audio and video is becoming snore \ges require new applications, and they
be done when implementing
fulfill the basic principle of
.» Several researches nat the b ows and the Internet
communication to ce thi many tools [5].
Regardless of the t Buin which are [6]: .
The VCR - Its Applic
In Education Repetition. No
viewed as man: may
learning mot vena
format. Flexibylyy Of
convenient to
extent where cl
without undue intel
educational concept
shown at the ‘teachable
the institution to provide an re
Video Timer This Seomnie a Ne
bui @ tape library will help
ips as well as leamer.
tself at a pre-selected time
schedule and to stop the end of the programme, without the presence of the teacher-
operator, who may ‘n be programmed for
up to 14 days in 70 a can start recording
an educational programme of some importance during th~ week~nd, S~OPIi recordin~ at the
end of the programme, rewing ht t ay hes Itsclf off automatically.
Inbe eat of s power ot Moon Shida ee ns boon ae
Record/Monitor This enables the VCR to record the same programme viewed off-air.
Subsequent groups may utilise the recorded programme later at a suitable time and place.
Another special feature is the ability of the recorded to record a programme on one channel
while the TV set is engaged in receiving a programme on an adjacent channel. Preview A key
feature in the utilisation of the VCR for education. A teacher is able to preview the content of
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the programme sent to him on tape before it is shown to the students. Altematively, the teacher
could view a programme off-air and simultaneously record it on tape. The recorded programme
could be shown at a later time after the teacher has prepared himself with sufficient introductory
approaches to the lesson and adequate post-lesson activities and exercises on the topic.
The Role of the Teacher
ven a number of classes, In mediated
dco cassettes) the role of the teacher is to
minute detail and presenting them to a si
instruction, using various kinds of medi
al can be efttiche gpped up to a higher
achievement level. Mi i te a nged for this media
machine in his vt Hewill fi ri r peneral cule lance on the
performance of the and H na of m ical fitness, He will
have to play the role ofthe ed objectafs of mediated
instruction and ible ally few
educators in this p1 il, will be his role
as the vital iGranaip tional value
and instructionakeap. abili a k ice is not to sit
and wonder whi te id methods to.
make the most bee d ie ion Video
equipment are cost] iM eads deteriorate
after their normal life
television. Everything ti
do with videotape. From our’ pe more versatile: provides
for multiple camera recordings a an possible: playback is immediate
and production proc dl . time ct ey The time is not too distant
when no educational} 0 Tae and an
ample stock of pre TEE: of interest to both
students and teachers, The subject contents may very oe complicated laboratory experiments
to the silkscreen printing pr rR: efovenine athletics. With an
added advantage of "hbtee ela aa ay aad economical manner and
together with other media materials the schools will be able Video Cassette Technology 71 to
set up a rich collection of reference materials at their institutional levels, In these modem times,
utilisation of electronic machines has come to stay as.a way of life and the educational
importance of some of these machines is something which educators cannot ignore. It is hoped
that the impetus and enthusiasism for the video cassette recorder will not wither away with
fo the versatility of
pasthcine film, he can now
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time, but instead gather greater educational momentum and get to stay embedded in the day-to-
day transmission of experiences and knowledge to the young and developing minds in the
school classroom - that nursery of knowledge.
As new technologies, both radio and television stimulated considerable excitement among
educators who saw them as opportunities to reach vast audiences with educational content.
Browning (1985) notes, for example, that in 1931 the general view from Extension was that
radio was an educational tool for Extension while er technology (newspapers) was useful
only for publicity. This view, of course, chang i. and more recently television, came to
be viewed as primarily entertainment. ouraging finding in this study is that
rental of video cassettes is positively rel stin Extension topics. This finding
provides some optimism that with careful selection Extension can develop an
effective means of delivering education, jected segments of its audience. But, if
effiteducational tool for Extension, it
must be evaluated with earey Thi
audiences-the wrong decisions
BS Education
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