First Monthly Exam

Principles of Marketing
Holy Angels Learning Inc.

1. Give two markets and identify each market’s ideal. Then give one probable need and one probable want from its
people. (3 pts. each)

Market Ideal Need Want

Example: People here want cheaper Fish Yellow Fin Tuna
People in the wet market or the best prices available.
(palengke)

2. Bukang Liwayway Pharmaceuticals Corp., is the first Filipino pharmaceutical company to successfully develope a
COVID 19 vaccine.

a. Make two marketing goals and two marketing objectives for the vaccine. (20 pts.)

Goal Objective

b. What do you think is the best traditional marketing approach for the vaccine? Why do you say so? (10 pts.)

Prepared by: Mr. Christian Faith C. Zebua