VISUAL COMMUNICATION

DIGITAL ASSIGNMENT 1

BAVYA R
15BAR0040
DESIGN BREIF:

To develop a logo design for a company that I'm intending to start after the
completion of my degree. Also, to engage in letterhead design and business card design
for the same.

PROCESS:

I started shortlisting names for my company and arrived at "PLANELINE". The word
is a combination of the two words 'Plane' and 'Line'. A line is 2D and linear whereas a
plane is a flat surface which gives a 3D appeal. Eventually, the logo for the company
turned out to be a plane with a few lines touching it. The overall logo gives an image of the
letter 'P' and 'L'. The font style used is "Microsoft New Tai Lue". I chose this as it gave a
simple yet a dynamic look. The company is an architecture firm which also does interior
design projects. I have located my firm in Chennai. The basic templates have been
attached below.

BUSINESS CARD

SIZE: 3.5" X 2"

This is the frontside of the visiting card which displays the logo.

This is the backside of the card with the company details

LOGO

SIZE: 3.5" X 3.5"

LETTERHEAD DESIGN

SIZE: A4 (210mm X 297mm)