Interest/Issue: Existence of CNN in Nueva Ecija

Objective: Reduce by 50% in the recruitment of farmers in Nueva Ecija

Target Current Desired Themes and Messages Activities/Actions Collaborators Channels Measure of
Audience Behavior Behavior Effectiveness
Peasant -Lack of -To be aware of Theme: -Meeting with Primary: -Prints Reduce by
Sector/ awareness on what the the leaders of -Face-to-face 50% in the
Agricultural the works of government do Magsasakang Novo agricultural -Farmers seminars, recruitment
Laborer the for the Ecijano, Pag-asa ng laborers to know Associations symposiums of farmers in
government in agricultural Mamamayang Pilipino. what are their -Department and Nueva Ecija
terms of laborers needs to of Agriculture workshop by for the whole
agriculture improve the -DILG the members year.
Strength: -To know the Messages: farm-to-market -PNP (PCAD) of
-Hardworking -Agricultural real propaganda -Agricultural laborers activity -DOLE collaborators
-Workforce laborers are of the front that of Nueva Ecija are the
-Large in usually joining they are joining hope and heroes -Seminars and Secondary:
numbers democratic considering Nueva workshops about LGUs
fronts without -To have their Ecija as the rice agriculture
knowing that own granary of the
they are only government- Philippines -Farmers
brainwashed based Empowerment
by its organization -They should work
propaganda that will help hand in hand with the -Government-
against the them in earning Government and LGUs Farmer
government income through to develop farming Partnership
farming and make it efficient mode of farming
-They are
joining rallies - farmers must
focus of doing
workshops and
attending
seminars