Enervon

In the ad the people said that enervon has really good effects in their life and they become more
enegertic, so everyone will think that enervon is really effective and they will buy it.

Bandwagon

Vaselin Facial Wash

The ad tells us that the new Vaseline face man wash with glacial clay removes deep down oil and reveals
fairer skin, and it says that the more we use it, the clearer the result. So the first thing caused the second
thing to happen.

Post hoc

Head & Shoulders

The ad presents anonymous authority as the hairstylist who was impressed with her hair just by using
head and shoulders is not named.

Anonymous authority

Nutri chunks

The ad presents anonymous authority because Kathryn Bernardo states that the Nutri Chunks is
recommended by her veterinarian who is not named.

Anonymous authority

Cream Silk

The ad proclaimed itself that cream silk triple keratin rescue is number 1 in keratin, and since there’s no
evidence that is not true and no one didn’t proved it to be false, so it will be instantly concluded to be
true.

Appeal to ignorance

Sky flakes

In the ad small amount of people show that sky flakes is best for snack, and it is not enough to support a
generalization.

Hasty generalization

Old spice

The ad showcased a man using deodorant then two snake came but the snake didn’t eat him because of
his odor. This is irrelevant conclusion because it concluded something else that using the deodorant will
make the snake calm down.

Irrelevant conclusion
Call of Duty: Black Ops

Kobe Bryant is in the ad of a war game but he is a basketball player, so he is not qualified for the subject.

Appeal to authority

Caltrate Plus

In the ad there is a mother (old) and her daughter, the daughter saw her mother have difficulty in
walking so they went to a doctor and the doctor told them that bones of her mother is weak and if she
were treated earlier her mother would have no problem walking. The doctor there was not named so
we cannot know if the doctor is really a typical doctor.

Anonymous authority

Hyundai “Change the World”

The ad used a blind man who is beggar to make it pitiful, its message is we are lucky to see the new
designs of their cars because we are not blind thus persuading us to buy their car.

Appeal to pity

Pond’s men

The ad show that the man is haggard, dark skin, and oily face, and when he used pond’s men energy
charge face wash cleanses dirt, whiten his skin, and energizes haggard skin. So the first thing caused the
second thing to happen.

Post hoc

Joy

In the advertisement it presents the best ever joy and mommies from all over the house starts using the
joy and dancing with the advertiser, so it persuaded us to use the joy because it is what majority uses.

Bandwagon

Axe

In the advertisement the two man used the perfume and a girl passed by and was attracted by their
scent. The sample is not enough to support a generalization because some girls don’t like the scent of
axe.

Hasty generalization

Pond’s white skin perfector

In the ad Kathryn Bernardo narrated that the product has vitamin b3+ that whitens and smoothens skin,
but she is not a dermatologist, she is an actress. So she is not qualified to explain about the product.
Appeal to authority