A PROPOSAL

ON
WEB BASED MARKETING
INFORMATION SYSTEM

SUMBITTED TO
SCHOOL OF INFORMATICS

DEPARTMENT OF COMPUTER SCIENCE

SUBMITTED BY:

 Yohannes G/Hiwot……….CS/0211/08
 Tesfu Amsale…………….….CS/0192/08
 Amanuel Kindu………….….CS/0032/08
 Yonatan Awol…………....…TCS/0242/09

SUBMISSION DATE: - 22/03/2019

Table of Contents
1. INTRODUCTION ............................................................................................................................... 3
1.1. PURPOSE ................................................................................................................................. 3
1.2. OVERVIEW ............................................................................................................................... 3
2. PROBLEM DISCRIPTION ................................................................................................................... 4
3. OBJECTIVE OF THE PROJECT ............................................................................................................ 4
3.1. General objective .................................................................................................................... 4
3.2. Specific Objectives ................................................................................................................... 4
4. SCOPE OF THE PROJECT ................................................................................................................... 5
5. SIGNIFICANCE OF THE PROJECT ....................................................................................................... 5
6. CONCLUSION ................................................................................................................................... 5

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 ABSTRACT

Developing a marketing information system is becoming extremely important as

the strength of economies rely on services and to better understand the specific
needs of customers. Marketing is important to monitor the marketing
environment for changes in buyer behavior competition, technology, economic
conditions and government policies. Marketing information system are necessary
to be able to define and differentiate the value proposition that one organization
provides with respect to another, as well as to define their competitive advantage.

The proposed system is related to marketing which includes advertising,

promotion of stocks or goods that helps the customers and organizations to
perform the related activities thoroughly and well influenced by this Marketing
information system. The purpose and essence of our proposed marketing
information system is to provide right marketing information at the right place in
the right order at the right time to the right person.
Marketing information system is a computerized system designed and programed
to deal with day to day marketing activities taking place it includes Advertising
Promotion and public relations.
The purpose of MIS is to deliver 24/7 updated information without any cost and its
advantage is people are well informed and expect the truth rather than “spin” And
our aim is to develop software which is user friendly, simple, fast, and cost –
effective. The project outlines all the process followed to come up with the
software that is from analysis to testing the system.

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 1. INTRODUCTION
1.1. PURPOSE
At the current era information is the vital thing for every person. In order to deliver
information about marketing we need a good marketing information system that deliver
information across a variety of mediums to reach the most people and satisfy their needs
for goods and stocks. The purpose of This MIS is that: - it is more fast and efficient for
customers, it can provide maximum information about the product or service with the
help of geographical information system mapping technology.
Information is like a life-blood of business. Quality of decisions depends on the right type
of information. The right information implies the right quality, the right quantity, and the
right timing of information. First of all the system should integrate and provide with
information systematically collected on the competitors in the market of all kinds. All the
categories of competitors have to be continuously analyzed and inserted in the system.
A MIS is desirable tool for customers since it offers comprehensive suite of functions. And
can be used to identify the type of information that marketing and advertising decisions
makers need. Also an MIS stores the information to distribute relevant data to customers
who will use it for product or service promotion and under the help of GIS technology the
information will be disseminated to clients in a timely manner.
 the website is for the automation of Marketing Information system
 It maintains two levels of users:-
 Administrator Level
 User Level
 The Website includes:-
 Updated marketing Information in different categories.
 Includes business and marketing news.
 Currency exchange
 Feedback from the user.
 Comment bar
 Amharic and English language choices.

1.2. OVERVIEW
 Project is related to marketing information system.
 The project maintains two levels of users:-
1. Administrator Level-Admin.
2. User Level-Data Entry Operatory.

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  Main facilities available in this project are:-
1. Updated Marketing and business information in different categories
with depth and background information with the help of Geographical
information system technology.
2. Internal sales reports
3. Price information by product line
4. Market support information

2. PROBLEM DISCRIPTION
The main challenge in the current marketing system is that there is no way of reaching
most people with information where to find goods or stocks unless there is a system that
provides detail information of goods with GIS technology. In our country there is no
system that connects sale with buyer with a proper information
The NIS is necessary for corporate organizations engaged in marketing of agricultural
goods and manufactured goods intended for sales in rural areas and required also by the
agriculturists and farmers who have enormous decision-making to do.

3. OBJECTIVE OF THE PROJECT

3.1. General objective
The general objective of our project is to develop web-based Marketing information system in
order to satisfy people’s market needs.

3.2. Specific Objectives

 Collecting and organizing information (understanding how the marketing process is
going on).
 Investigating how the current marketing system is operating.
 Develop a database that stores and organizes marketing data files.
 Choosing methods and technique to implement the proposed system.
 Design interactive and user-friendly interfaces.
 Implementation of the system.
 To test the implementation of system.

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 4. SCOPE OF THE PROJECT
Now the time in our country information is being a vital thing for every people and there
are more problems on addressing peoples with the right information at the right time in
the right place, so our project mainly focuses on helping peoples to get the exact
marketing information on time. the scope of the project is to develop a system that
provides Updated Marketing and business information in different categories with depth
and background information with the help of Geographical information system
technology, Internal sales reports that provide regular sales trend information, Price
information by product line compare with competitors, Market support information
coordinating the effects of marketing promotions, through advertisements.

5. SIGNIFICANCE OF THE PROJECT

If you are a marketing manager or business owner, finding effective ways to market your
business is vital. Marketing information becomes even more important if you are part of
a crowded market with many competitors, or you have a product that isn’t well known. If
you don’t have good information, such as the data found in sales reports, you may end
up wasting a lot of time and money on ineffective marketing activities. One of the key
benefits of an MIS is the insight it can provide about what your customers want and their
perceptions of your products. Through the system we be able to make better decisions
about consumer behavior and choices or product development.

6. CONCLUSION
A marketing information system, which continuously collects the initial, routine and
systematic data , is not only used for one particular topic but is designed for monitoring
the degree of the marketing success to ensure the achievable of the operation as well.
Our proposed MIS make sure to better understand the specific needs of customers and
the marketing data is formally gathered, stored, analyzed and distributed to customers in
accordance with their informational needs on a regular basis.