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Communication
Graphic designers communicate ideas through text and image. Therefore, communication skills are critical to the job.
However, communication is important in graphic design in other ways too.
Graphic designers have to articulate ideas to companies, clients, employers, etc. It requires strong public speaking
skills for presentations and writing skills for proposals. Designers also have to be able to communicate with clients and
employers by phone, email, and sometimes through Skype. Graphic designers must listen to their clients’ needs and
convey persuasive solutions.
Skills of Communication
Confidence
Consultation
Customer Service
Establishing Rapport
Interpreting Artwork for the General Public
Understanding Clients’ Artistic Preferences
Interpersonal
Active Listening
Receiving Constructive Criticism about Artwork
Sales
Verbal Communication
Collaboration
Written Communication
Skills of Creativity
Aesthetics
Attention to Detail
Balancing Artistry with Audience Appeal
Perceptivity
Visually Representing Ideas
Sketching
Brainstorming
If the graphic design tasks pertain to website development, you also need to know about web design. They should be
fluent in multiple programming languages (including HTML and CSS) as well as web design content management system
platforms, such as WordPress.
Skills of Creativity
Ability to Learn Digital Design Software
Skills of Typography
Choosing Fonts
Logo Creation
Layout
Modifying Designs
Representing Figures in Space with a Balanced Perspective
Spacing
Storyboard Creation