Reading 1 Read the article below, ignoring the missing sentences. How is the food industry failing shoppers? What do they really mean? recommended levels. Phrases such as ‘free from Food manufacturers and retailers are letting shoppers preservatives’ make a virtue out of a normal attribute down. This is the view of the CWS, which has just brought out a new report. of food. Labels have a wide variety of text sizes on them. You ‘According to the report, shoppers believe food labels need a magnifying glass to read the small because they think there are strict regulations in place. i So the food industry can get away with all ‘SOAS Of Cunning strategies to make products look bigger and sound better than they are, ‘Another deliberate type of misinformation lies in the image. Many pictures on packets use small plates to The report has identified the different ways in which make the product look bigger. fs] shoppers ae misied,[ 2 {|__| Descriptions on However, misleading messages on packaging could packaging are sometises TaGGurate nan attempt to See ones eee verse ne product One example given the rot eguced a code which, wed, would end the curent [phrase ‘haddock filets’, used for a product that is in inaccuracies and half truths. [ 6 The minister for fact el tom big Blocks fe rather than nGvidal ts._ eowaes ard nad wens. C5] The mini [31 these include ‘traditional’, ‘wholesome’, or Serious consideration’. ‘emir? The claim that a brand fs "903% fat-ee’ hides = Co-aperaneVnolesue Socty the fact that it contains 10% fat, which is above tears 2 Choose from sentences A-G the one which fits each gap (1-6). There is one extra sentence which you do not need to use. — A. Meaningless adjectives are often used to give a E The rules are, in realty, very weak at present. positive message. F Photographs are sometimes retouched to achieve B thas called on the government to support it, as a the same effect, way of improving food standards, : G The most common of these is poor labelling © This verdict has not pleased the food industry. D_ By contrast, the hard sell information is given aie ee eT ey | 3 Find these words in the gapped article or sentences AG. @ four nouns to do with law b three phrasal verbs CamScanner ile tarandiGrammar Modals 4 Complete the sentences with ust, ‘might or could (both are possible), can't or couldn't (both are possible), a This aonennens possibly be the new Coca-Cola advert, though why on earth are they using polar bears? b The ad for the Pentium chip .. be the best of the year = the way they manage to make a computer chip appear interesting is inspired! © Here's an ad that shows a picture of thirty different puddings — it concen just be advertising desserts, surely? d_ Do you remember that ad for a fizzy drink? It have been very successful, as they had to withdraw it almost immediately. @ Those ads for Mac computers i annveene be very successful. They've had so many hits on the Internet! £ Product placement on TV shows eennnneer ene DE MOFE effective than actual commercials ~ it depends on how many people are watching at the time, I suppose. > son's 200K page 201 Read this text and think of the word which best fits each gap. Use only ‘one word in cach gap. There is an exantple at the beginning (0), GIRL POWER SETS NEW | MOOD FOR ADVERTS More and 1D) mere, aadvestivements are using | strong images of women 1) sell products ANd (2) no o «public are upset by them. Three seems that certain members of separate adverts, tor Lee Jeans, Wallis Clothes and the Nissan Micra car, (4) con titicined ay sexist and | tasteless. Some people went futher, saying the adverts ‘would possibly encourage violence, However. the Adventing ——} Standards Authority. in ($1 of receiving nearly 100 complaints about the three adverts. decided that they do (6) cause serious offence. The advertising industey (7) pleased with the ASA's decision and argues that advertisers (8). : traditional ‘washing up and cleaning’ role of women. “Women play) be right in getting away from the vne: MOFE active role in society today. We are just relesting 1D) ssn - ¢ said Howard Robens, planning director of the agency (11). produced the “Ask before you bortov it Nissan Miera campaign Although this type of advertising (12 be he ASA itself believes that girl power has Justa ‘passing fa completely changed the relationship between men and women in advertising | nsetsetenenentsstehceneretnonewsenenneneneneeenneensad «7 Complete these definitions with words about advertising. Vocabulary BA anne is.a short song or tune used in TV commercials. 6 With which of these words and phrases can you use the eee eee adjective broad ? Which adjective goes with the remaining words and phrases? When you have decided, use a dictionary to study the different uses of this adjective and broad. 2 range of beliefs b avenue of trees ¢ sigh d Scottish accent e smile of welcome {feeling of suspicion g choice h breath isa short phrase about a product that is easy to remember. ©THE co wenn fOF a proect is the amount of money available for it. 4 If something makes an on yous it hasa powerful effec. eA ww isa type of product made by a particular company. Pu stosentre( Nia CamScanner ile tarandiVocabulary 1 For questions 112, sad the article below and decide which answer (A,B, C or D) best fits each gap. There is an example at the beginning (0). Example: © Ain Bon Cat D by Answers A New hunt for British space scientists are planning to join the Americans (0) a. the race to find evidence of life on ‘other planets. Alan Penny and his teary at the Rutherford Appleton Laboratory have (1) telescope that is 40 times more (2)... than Hubble, (3) ts ‘Darwin’, this telescope could tell it planets 50) light years away have any (4) soe Of lie ‘on them. Two days after NASA scientists had shown proof that one of Jupiter's moons could support life. Penny (5)... that his telescope may be included in a European Spuce Agency mission, The Dacwin project. with (6)... oF £500 milion. iy on a shortlist of 60 proposals. If approved, it will probably be (7) ou im around five years’ tim is life in space t destination somewhere between Mars and Jupiter The blueprint is actually for tive telescopes positioned 50 metres (8) «in space. Slowly circling a central processing station, The combined data from these telescopes would (9)... a Full picture of a planet, picking out faint images that have never been seen before, Darwin would not be able 1 take detailed photographs ofthe planets it (10)... but Penny believes a second-generation telescope could be sent up todo this, He claims itis worthasbile mapping the universe around our own galasy. even though these planets lie (11)... Our reach for the moment. The European Space Agency is expected to make & (12) shortly on whether the Darwin project will go ahead. 1A thought B intended © designed D drawn 2A stiking B powerful © forceful D strong 3. A Known B Called © Considered Named 4A shape B race © brand D kind 5 A announced 8B spoke © advertised D told 6 A price B schedule © charge D budget 7 A driven B fetched © launched © taken BA apart B far € distant D away 9 A saveup 8 endup © build up D putup 10 A invents B searches © discovers D looks mA out B toward © beyond D over 32 A conclusion B decision © verdict D view en unit 10 CamScanner ile tarandiPhrasal verbs 2. Match the phrasal verbs below to the definitions af Then use these phrasal verbs in a suitable tense to complete sentences 1-6. geton—keoff’ —endup setup turnout runout a Ieave the ground —-b-produce —¢ make progress d make arrangements fore finish f-have no more left 1 NASA's Galileo spacecralt finally went into orbit around Jupiter in December 1995; the rocket carrying Galileo eves: from Earth in 1991. 2 A leading professor predicts that humans ... with jormous heads to hold their genetically-improved brains. 3 Factories around the world ... we don't really need. 4 If customers keep ordering the chocolate cake, we by lunchtime! 5 A series of public lectures 6 How evwevn ext year by the university. with that astronomy course you're doing? Grammar 4 Read the advert below, Write a paragraph on 1 forthcoming event, using suitable future tenses Future tenses and other words from this unit. 3. Make predictions about the future using these Z notes. Use the range of future structures covered Fr Unit 10. An example is given. 1 | SPACE: THE FUTURE | near future/scientists/work on moon. In the near future, scientists will be working on Conference at Elwood College of fechnology, setbourne, | the moon. Australia tu-12 danuary 2012 Guest speakers: | D science fiction writer John T, 20 years/manned spacecrafi/land on Mars. | b 22nd century/launch starships/destination/other Price galaxies. | Dleading scientist Prof Paul i Rhodes a iets Topics for discussion include; | ¢ Soon/people travel to low orbit/Europe to | neam-up technology | New Zealand only an hour. moon settlements how to contact aliens beonomemes Now write three more predictions of your own. ‘ STUDENT'S BOOK page 202 CamScanner ile tarandi