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كتاب تسويق العقار
كتاب تسويق العقار
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Wאאאאאאאא
Wאאא
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Kאאאאא،אאאאאא
Kאאאאאאאא
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-5-
אא אא
אא א
Wאאא
א،אאאאאא
אKאאאאאאאאאKא
Kאאא
אא
אאKאאאא
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-6-
אא אא
אא א
אאLאאא
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אאאאאאKא
אאאאאאאFאאאאא
אאא،אאא2J 1אKEאאא
KאאאאKאאאא
-7-
אא אא
אא א
אאאאאא
Wאא
KאKאאJ א K1
אאJ Kאאא
Kאאאאאאא
Kאאאאאא K2
Kאאאאאא K3
אאאאאא K4
Kאאאאאאאא
א
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אא אא
אא א
Kאאא
-9-
אאא
אאאאא
אאאא
א
אא
אא
2
אא אא
אא א
אאWאא
KאאWאא
Wאא
Kא
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KKKKKK3KKW
KKKKKKKKW
אאאאאא
Kא،،Lא
KK،
Kא،אKא
K
Wאא
Kאאא
- 10 -
אא אא
אא א
Wאא
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אאאKאאא،אא
WאKאאא
אאאאאWאאW
KאאאאאאאK
Wאאא
Kאאאאא •
Kאאאאאאאאא •
Kאא
אKאאאאא •
Kאא
א אאWאאW
W אאא
א
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אאKאKאא אא •
KאKאKא
Kאאא
KEFא אא
KEאFאאWא ،אאאא
KEFאאKK K
Kא אאא •
K
Kאאא •
- 11 -
אא אא
אא א
אאאאWאאאW
Kאאאאאאא
אאאא
אאאאאא
Kא
אאאא •
Kאאא،
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אאאאJ אאאJ
Kאאא
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KאאאאאאWאא •
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ﺗﻘﺮﻳﺮ ﻣﻘﺎﺑﻠﺔ ﺍﻟﻌﻤﻴﻞ:
ﺍﻟﻴﻮﻡ........... : ﺷﺮﻛﺔ............... א
ﺍﻟﺘﺎﺭﻳﺦ..............: ﺇﺩﺍﺭﺓ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﳌﺒﻴﻌﺎﺕ
א
ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻷﻭﻟﻴﺔ ﻟﻠﻌﻤﻴﻞ:
ـﺔ
ـﺰ........ :ﺟﻬـ ـﺔ........ :ﺍﻟﺮﻣـ
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ﺃﻫﺪﺍﻑ ﻭﺭﻏﺒﺎﺕ ﺍﻟﻌﻤﻴﻞ:
ﻏﲑ ﺫﻟﻚ ﺣﺪﺩ............................ : ﺍﺳﺘﺌﺠﺎﺭ ﺑﻴﻊ ﺷﺮﺍﺀ
ﺍﺳﺘﻨﺘﺎﺟﺎﺕ ﺍﳌﻮﻇﻒ:
ﻣﺪﻯ ﺟﺪﻳﺔ ﺍﻟﻌﻤﻴﻞ...................................................................... :
ﺷﺮﻳﻚ ﻣﻮﻇﻒ ﲰﺴﺎﺭ ﺻﻔﺔ ﺍﻟﻌﻤﻴﻞ. :ﻧﻔﺴﻪ .ﻭﻛﻴﻞ ﺷﺮﻋﻲ ﻋﻨﻪ
ﺗﻮﺻﻴﺔ ﺍﳌﺴﻮﻕ ﺍﻟﻌﻘﺎﺭﻱ...................................................................... :
.............................................................................................
.............................................................................................
.............................................................................................
ﻣﻠﺤﻮﻇﺎﺕ ﻭﺗﻮﺟﻴﻪ ﺍﻟﺮﺋﻴﺲ ﺍﳌﺒﺎﺷﺮ..........................................................:
6ﺇﺫﺍ ﻣﺎ ﰎ ﺍﻻﺗﻔﺎﻕ ﻋﻠﻰ ﺇﺟﺮﺍﺀ ﻣﻌﲔ ﻣﻊ ﺍﻟﻌﻤﻴﻞ ﻭﺟﺐ ﺗﺪﻭﻳﻨﻪ ﺑﺪﻗﺔ ﻭﺃﺻﺒﺢ ﻟﺰﺍﻣﺎ ﺍﻟﻮﻓﺎﺀ ﲟﺎ ﰎ ﺍﻟﺘﻔﺎﻫﻢ ﻋﻠﻴﻪ.
7ﺍﻹﺩﺍﺭﺓ ﺍﻟﻘﺎﻧﻮﻧﻴﺔ :ﳝﻜﻦ ﺃﻥ ﻳﻘﻮﻡ ﺑﺪﻭﺭﻫﺎ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﻠﻴﺎ ﺃﻭ ﻣﻦ ﺗﻜﻠﻔﻪ ﺣﺴﺐ ﺍﳍﻴﻜﻞ ﺍﻹﺩﺍﺭﻱ ﻟﻠﻤﻨﺸﺄﺓ.
- 13 -
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אא א
Wא
אאאאאאא
Kאאא
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Wאא
W
www.tasweegar.com
www.rekingdom.com/
www.wreen.com/
www.arei.edu.sa
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www.era.com
- 14 -
אא אא
אא א
Wאאא
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אאאאאאאאא
אאאאKאאא
Kא
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א
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WאאW
K?אKKK،،א?אאא
K?אKKK،אא،א?אאאאא
?אKKK،א،،א?אאא
KאאאW
Kאאאא
Wאאא
- 15 -
אא אא
אא א
KKKKKKKKKKKCKKKKKKKKKKKWא،KKKKKKKKKKKKKKWא،KKKKKKKKKKKWא،KKKKKKKKKKKKKWא،KKKKKKKKKKKKKKWאא
אאאאאאאאא
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אאאאאא
Kא
אאאאאאאאאא
אKKאא
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Kאאאאאא
Wאא
Kאאאא א-
Kאא א-
א،א،א،אאאאא -
KאKKKא
Kאאאאאאאא
Kאאא
- 16 -
אאא
אאאאא
אאאא
א
א
א
3
אא אא
א א
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Kאאאאא Wאא
Wאא
אאאא א
Wאא
KW
KW
אאאאאא
Kא،،Lא
KK،
Kא
K
Wאא
Kאאא
- 17 -
אא אא
א א
W
?אא?אאאא
אא
אKאאאאאא
Kאא
KאאאאLאאא
- 18 -
אא אא
א א
Wא
אאאאאאאאאא
Kאאאאאאא
אאKאאאאא
Kאאא،א،א
אא
Kאאאא??א
אאJ אאאא
אאאJ Kא?א?אא
א،אאאאאא אא
Kאאא
- 19 -
אא אא
א א
א
- 20 -
אא אא
א א
Wאאא
Kא• א
KאאאאאLאא •
Kאאאא •
Kאאאאא •
Kאאאאאאאאאא •
- 21 -
אא אא
א א
אאKLאאאאא،אאא •
אאאאאJ א–
Kא
Kא •
- 22 -
אא אא
א א
Wאאאא
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KאאאאKאא
Kאאאאא
א??אאאLא?א?אW
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_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
WאJ
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
WאJ
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
WאJ
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 23 -
אא אא
א א
WאJ
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
WאאאאJ
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
אאאK א،א
Kאאא
W
Kאאאאא?א?א
Kאאאאאאא
KאאאאאW
KאKאאאאא، אא
Kאאאאא
- 24 -
אאא
אאאאא
אאאא
א
אאאא
אאאא
4
אאא אא
אאאא א
אאאאWאאא
אאאאאאא Wאא
K
Wאא
אאאאאאא א
Wאא
KW
KW
אאאאאא
Kא،،Lא
KK،
KאK،
K
Wאא
Kאאא
- 25 -
אאא אא
אאאא א
W
אאאאאאאאא
אKאאאא
Kאאא
Kאאאאא
J J אאאא
א،אאKאאאא
Kאאאא
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Kא
אאאאאא
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אאאאאאKא،א
K
א؟אאאאא
אKאאאאאא
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K
- 26 -
אאא אא
אאאא א
W
Wאאא
Wא א-
_______________________________________________W o
_______________________________________________Wא o
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_______________________________________________W o
W??אאאJ
_______________________________________________W o
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_____________________________________________Wא o
_______________________________________________W o
WאאJ
_______________________________________________W o
_______________________________________________Wא o
_____________________________________________Wא o
_______________________________________________W o
WאאJ
_______________________________________________W o
_______________________________________________Wא o
_____________________________________________Wא o
_______________________________________________W o
- 27 -
אאא אא
אאאא א
WאאJ
_______________________________________________W o
_______________________________________________Wא o
_____________________________________________Wא o
_______________________________________________W o
WאאJ
_______________________________________________W o
_______________________________________________Wא o
_____________________________________________Wא o
_______________________________________________W o
WאאJ
_______________________________________________W o
_______________________________________________Wא o
_____________________________________________Wא o
_______________________________________________W o
WאאאJ
_______________________________________________W o
_______________________________________________Wא o
_____________________________________________Wא o
_______________________________________________W o
KEאKKKK،،،Fאאא
- 28 -
אאא אא
אאאא א
אאאאאאאאWאא
אאאאאאKא
אאאאאKאא
KאLאאאאא
W
KKא3،
KאKא
- 29 -
אאא אא
אאאא א
Kאאאאאאא
Wאאאאאאא
Wאאאאא
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Kאאא
KאLאאאאאאWאא
KאאWאא
KאאאWאאא
W
KEאFאאאאאאאאאא
___________________________________________________________ K1
___________________________________________________________
___________________________________________________________ K2
___________________________________________________________
___________________________________________________________ K3
___________________________________________________________
___________________________________________________________ K4
___________________________________________________________
- 30 -
אאא אא
אאאא א
Wאאא
W
אאאאא
אKאאKKW?א?א?א?אW
Kאאא
KKKKKKאKKKKKKKKKKאאא?א?אW
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KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW
Wאאאאא
WE1Fאא -
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
WE2Fאא -
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
WE3Fאא -
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
- 31 -
אאא
אאאאא
אאאא
א
אאאאא
אאאאא
5
אא אא
אאאאא א
אאאאאWאא
Kאאאאאא Wאא
Wאא
אאאאאאאא א
K
Wאא
KW
KW
אאאאאא
Kא،،Lא
KK،
KאאאאKא،
K
Wאא
Kאאא
- 32 -
אא אא
אאאאא א
W
אאא–אא
אאאאאאא
Kאאאאאא
אKKאא،א،א،א
אKאאאאאאא
Kא
אא אאאא
Kאא
אאאאא
אאאאאאאאאאאא
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KאKKKא
אאאאאאא
Kאאא
Kאאאאא
אאאWאאאא
KאאאKאאא
אא–אאWאאא
KאKאאאאJ א
א،אא،אאWאאאא
Kא،א،
- 33 -
אא אא
אאאאא א
W
Kאא
___________________________________________________________ K1
___________________________________________________________
___________________________________________________________ K2
___________________________________________________________
___________________________________________________________ K3
___________________________________________________________
___________________________________________________________ K4
___________________________________________________________
אJ אJ אאא
Kאאאאאא
אאאא
Kא
Wאאאא
K100 א אJ
Z Z500 Z Z אJ
Z Z1500 Z Z אJ
20 Z Z אJ
- 34 -
אא אא
אאאאא א
Wאאאאא
KEאאאאFWאאאאW
Wא אo
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאאא אo
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאאא אo
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W100 אo
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wא אo
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 35 -
אא אא
אאאאא א
KEאאFKאW
W150א
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W1000א
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W20000א
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wא20000א
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאא50א
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 36 -
אא אא
אאאאא א
KEאאאאFKאאאאאW
Wאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W30א
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאאאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 37 -
אא אא
אאאאא א
Wאאאא
KEאאאאאFWאW
W16
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W600
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W1000
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W3000
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
W20000
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 38 -
אא אא
אאאאא א
KEאאאאאFWאW
Wא
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
WE4אFא
_______________________________________________________
_______________________________________________________
_______________________________________________________
WE2,5Fא
_______________________________________________________
_______________________________________________________
_______________________________________________________
WEFאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 39 -
אא אא
אאאאא א
KEאאאאFKאאW
W
_______________________________________________________
_______________________________________________________
_______________________________________________________
W
_______________________________________________________
_______________________________________________________
_______________________________________________________
WL
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wא
_______________________________________________________
_______________________________________________________
_______________________________________________________
W
_______________________________________________________
_______________________________________________________
_______________________________________________________
Wאאאא
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 40 -
אא אא
אאאאא א
Wאאאא
KאאאKאאאאאאאא
KאאאKא
Wאאא
KאאאאKאאWא
KKKKKKאאWאא
Kאא??W א
KKאאWאא
K
؟אאאW א
KאאKאאWאא
KKK،א،אKאא W א
KKאאאWאא
W؟א؟אWא
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
- 41 -
אאא
אאאאא
אאאא
א
אאאאא
אאאאא
6
אא אא
אאאאא א
אאאאאWאא
KאאאאאאאWאא
Wאא
אאאאאאא א
Kא
Wאא
KW
KW
אאאאאא
Kא،،Lא
KK،
Kא،
K
Wאא
Kאאא
- 42 -
אא אא
אאאאא א
W
Kאאאא
אאאאאאאא
אאK1422L8L27235אאאKא
Kאאאא
אאאאאאא
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KאאאאK
אאאאאאא
K
אאאאאאאאא
Kאאאא
אאאא
אWאאא
Kאא
אאאאאאאאאאא
Kאאאאא
Wאאא
א،אא،אאאWא -
אאKאאא
Kא
אא،אא،אWא -
Kאאאאאא
Kאא
- 43 -
אא אא
אאאאא א
W
W
KEFKאאאאאJ
KEF KאאאJ
אאאאאאא
Kאאאאאאאא
אאא
W
KאאW
KאאW
KאאאW
KאאאאאWא
KאאW
KאאאW
W
K
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
- 44 -
אא אא
אאאאא א
W
Kאאא
___________________________________________________________ K1
___________________________________________________________
___________________________________________________________ K2
___________________________________________________________
___________________________________________________________ K3
___________________________________________________________
- 45 -
אא אא
אאאאא א
אאאא
KאאאKאאאאאאאא
KאאאKא
Wאאא
KאאKאאWא
KKKKKKאאWאא
אKאאWא
Kאא
KKWאא
WKKKא
Kאא
Kא
،אאWא
Kאא،
KאאWא
אK،אא Wאא
K
KאKא
אאWא
KאאWאא
W
؟אKאאא
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
- 46 -
אא אא
אאאאא א
אאאא
Kאאאאאא Wאא
Wאא
Kאאאאאאא א
Wאא
KW
KW
אאאאאא
Kא،،Lא
KK،
Kא،
K
Wאא
Kאאא
- 47 -
אא אא
אאאאא א
W
אKאאאאאא
אאKאאאא
אאאא–אאאא–אאאאKא
אאאאKאאאא
Kא
אאאאא
KאאאאאWאאאאא
Kאאאאאאאאאא
אא،א،אאאא–אאא
KאJ אא
KEKKKKKKF؟א KאאאJ
؟א Kאא J
KEKKKKKKF
אאאא
Kאאאאאאאאאאא
אאאאאאאאאאאאא
אK1390L11L12،111083
Kאאאאא
אאאאJ אאאא–אאא
אאאאאאאאK
Kאאאאא
- 48 -
אא אא
אאאאא א
אאאאאאאאאא
אWKא?אאא?אאאאKאאא
Kא
Wאאאאאאאאא
אאאאאWאאא
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אאאאאאKאאא
Kאא
אאאאאWאאא
אאאאאאKאא،א
KאאאאKאאא
KאאאאאWאאאאאאא
אאאאKאאא
אאאKאאא
Kאאא،אאאאא
אאאאא
אאKאאאאאאאאאא
KאאאKאKא
- 49 -
אא אא
אאאאא א
W
250אKאא
KאאK
_________________________________________________________Wא
____________________________________________________Wאא
_________________________________________________________Wא
____________________________________________________Wאא
___________________________________________________
___________________________________________________
_________________________________________________________Wא
____________________________________________________Wאא
___________________________________________________
_________________________________________________________W א
____________________________________________________Wאא
- 50 -
אאא
אאאאא
אאאא
א
אאא
אאא
7
אא אא
אא א
אאאWאא
Kאאא Wאא
Wאא
Kאאאא
Wאא
KW
KW
אאאאאא
Kא،،Lא
KK،
Kאא،
K
Wאא
Kאאא
- 51 -
אא אא
אא א
W
אאאאאאאא
Kאא
Kאאאאא
אאאאKאא
Kא
Kאאאאאאאאאא
W
Wאא
_____________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
- 52 -
אא אא
אא א
אא
אא–אJ
Kא
א
אאאאאא
Kאאא
אאJ אא
KאאJ א
- 53 -
אא אא
אא א
Wאאאאאאא
–אאאאאאאאא
Kאאא–אאא
?אאאא?אא
Kא
،אאאאאאא
KאK
Wא
אW אKאאEאאאFאWאא
אאא،אא،
Kאא
Wאא
אKאאWאאW
KJ J אאKאא
WאאאKאאאאאא
Kא،א،אאאKאאא
،א،אKאWאW
K
KאאאאאאאאWאW
Wאאא
،אא،אאאא
אאאאאא،אאאא
KאאאKא
Kאאאאא،אאא
- 54 -
אא אא
אא א
Wאאאא
א،אאWאאא א
KE
Fאא
J אאאאאאאWא א
KEאאאFאאאJ
Wאא
Kאאא
אKאאאאאא
Kאאא،אאא
אKאא
K
Kאא،אא
- 55 -
אא אא
אא א
אאאא
WאKKKKKKKKKKK20KKKLKKKLKKKKKאא142KKKLKKLKKKK
אאאאאאאא
אאא
אKKKKKKKKK
אאKKKKKKK אLLKKKKW א
אאאא
Wא
Wאא
KLLWLL،LKKKKKKKKKKKKKKK
אא
א{אאאא
אא
Kאאאאאאא
אא
אאאאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKאא
אא
אאאאאא
Kאאא
אא
אא אא
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK אא
א
אאאאא{
אאאאא
א{ אאאאאא
אאא
Kאא
אאא
{ א אאאאא
אא
Kאאאאאאא
אא
אאא אאאא K1
{ אא،א אאאא
Kאא،אא
אאא K2
אאאאא
Kאאאאאאא
א K3
،אאאאאאאא
אאא
א
،אא
א
אאאאאאא، אא
Kאא
- 56 -
אא אא
אא א
Kאאאאאאאאאאאאא
Wאא
אאא، אאאאאא
Kאאאאא
אא
{
אא٪2.5 E
אFא
Kאאאאא
אא
אאאאאאא
אא
{ 3אאKאאא אאאאא
Kאא{،אא،אאא
אאאא
- 57 -
אא אא
אא א
אאאא
KאאאאאאW
Kאאאאא
Wאאא -
____________________________________________Wא o
________________________________________Wא אo
__________________________________Wאאא o
________________________________________Wאא אo
_________________________________________Wא o
Wאאא -
_________________________________________Wא o
_________________________________________Wא o
____________________________________________W o
Wאאאא -
Kאאאאא o
Kא o
Kאא o
Wאאאאא -
אאאאאאא o
אא
אאאאאא o
Kאא
KאאKאאא
א o
- 58 -
אא אא
אא א
אאאאאאאW
אאאאKאאאאאא
K
אאKאאאאW
Kאא אKאאא
KאאאאאאאWא
KאאאאKאאאאא
- 59 -
אאא
אאאאא
אאאא
א
אא
אא
8
אא אא
אא א
אאWאא
Kאאאאא Wאא
Wאא
Kאאאאאא
Wאא
KKKKKKKKKKKKKW
KKKKKKKKKKKKKKW
אאאאאא
Kא،،Lא
KK،
Wאא
Kאאא
- 60 -
אא אא
אא א
אאאא
Wאאאאאא
Wאא ،אאW
K?א?אאW אK1
KאאאאאאW אK2
،،J אאאW??אא אK3
،،،،א،،،א
KאJ
WאW
אאאאאWא K1
אאאאא
Kאא
6Lאא،אאאאWאא K2
،אאא K1423L2L11
K אא،אא
אאא،אאאאWאא K3
אאאאא
K8 אא
אאאWאא K4
אא،K
K
אאא
א א א א ?WאKאא
Kאאאאאאא9 ?KK
WאאאאW
W?אאא?
אאא •
Kאאא •
א?אE1 0 Fאאאא
Kא?1 1 א
Kאא •
Kאאאא •
Kאאא• א
אאא •
Eא،אא،אF
א
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Kא،א
אאאא •
א
אאאא
Kאא
אאא •
Kא
Kאאאא •
Kאאאא •
،אאאאאא אאאא
אאאא?
Wאאאאא?
אאאא،א אW
אא،אאאאאאא
Kאא
Kא،אאא •
אאKאאאא،אא אא •
55Lאאאאאא
K1405L10L20205אאא1405L10L27
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15Lאאאאא
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Kאא •
אא •
K
KאKאא،א• א
Kאאאא •
WKא،אאאW
א •
Kא •
،א• א
Kאא• א
Kאא •
Kאאאא •
- 63 -
אא אא
אא א
،א •
Kא،א،אאא •
WאאאאאW
Kאאאאאאאאאא
אKאאאאאא
Kאאאאאאאא
W
אאאא?אאא?אW
WאKאאאאא
Kאא،אאאא •
Kאאאאא •
Kאאא
אא،אאא،אא •
אאאאאא
KאאאאאKאKאאא
K
אאאKאאאW
WאKאאאאא
Kא،אא •
Kאא،אאא •
Kאא،אאא،אאא •
אאKאאאאW
אאאאאאא
WאKאאאא
Kאאא،אא •
- 64 -
אא אא
אא א
אאKאאאאאאא •
Kאאאא
Kאאאאאאא• א
אאאאKאאאא •
Kאאאאא
אאאKאאאWא
Kאאאאא،אאא
WאKאאKאאא
א،אאאKאא •
Kאאאא
Kאאאאאאאאאאא •
Kאאאאא
KאאאאKאאא •
Kאאאאא
א،אאאא• א
Kאאאא
KאאאאאאאW
אאאאאאW
WאאK
W،אאא •
א،א،אאWא
K
،،א،אWא
KKKK
W،אאאאא •
- 65 -
אא אא
אא א
א،א،אאWא
Kא،
אאא،אא،א،אWאאא
KKKK،א،אא،אאא،אא
WKאא• א
א،א،אאWא
Kא،
،אאאאא،אא،א،אWאא
KKKK،אאא،אאאא
W،אאאאאא• א
א،א،אאWא
K1 2 א،
1 3 אאא،אWאאאא
KKKK،אא،א
،אKאאאאאW
אאאאKאא
Kאא
אאאאאאאEFW
KאKאא
אאאאאאאWא
Kאא
KאאאאאאW
Kאאאא1 4 אא
Kאא
אKאאא،אאW
אאא–אאאא
Kאאאא1 5 אאאJ א
אאאאW
Kא
Kאאאאאאא
אאאJ אJ
אKאJ אא–אאאאאא
אאאJ אJ אאKא
אאKאאJ אא–א
אאאאאKא
K1 6 א
. ﳝﻜﻦ ﺃﻥ ﺗﻘﻮﻡ ﺑﺪﻭﺭﻫﺎ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﻠﻴﺎ ﺣﺴﺐ ﺍﳍﻴﻜﻞ ﺍﻹﺩﺍﺭﻱ ﻟﻠﻤﻨﺸﺄﺓ:ﺍﻹﺩﺍﺭﺓ ﺍﻟﻘﺎﻧﻮﻧﻴﺔ15
. ﻟﻠﻤﻨﺸﺂﺕ ﺍﻟﱵ ﺗﻌﺘﻤﺪ ﺩﻭﺭﺓ ﻣﺴﺘﻨﺪﻳﺔ ﻭﻧﻈﺎﻣﺎ ﺩﺍﺧﻠﻴﺎ، ISO 9001 ﺷﻬﺎﺩﺍﺕ- ﺍﺧﺘﻴﺎﺭﻳﺎ- ﺗﺼﺪﺭ ﻋﻦ ﻣﻨﻈﻤﺔ ﺍﻟﺘﻘﻴﻴﺲ ﺍﻟﻌﺎﳌﻴﺔ16
- 67 -
אאא
אאאאא
אאאא
א
אאאאא
אאאאא
-1-
9
אא אא
אאאאא א
אאאאאWאא
.אאאאאא Wאא
Wאא
.אאאאא א
Wאא
KKKKKKKKKKKKKW
KKKKKKKKKKKKKKW
אאאאאא
Kא،،Lא
KK،
Kא
K
Wאא
Kאאא
- 68 -
אא אא
אאאאא א
Wאאאא
Wאאאא
אKא
אאאK1 7 אKL
Kאא
Wאאא
אא Wאא
K
KאאאאאאWא
KאאאאWאאאא
K–J אWא
KאאאאאאאאWאא
KאאאאאאאWאא
Wאא
WKאאאאא
K?א?אא אאא
אאאKאאא?א?אאJ
Kאאאאאא
WאאאWאאאאא
Wאאא
אאאKאאאא
Kאאאא
אאאאא
K
Kאאאא
Kאא
Wאאא
KLא
Kאאאאא
Kאאא
Kא
Kאאאא א
- 70 -
אא אא
אאאאא א
Wאא
Wאא
א–J א
J א–
K א
- 71 -
אא אא
אאאאא א
W1 8 אא
אאאאאאאאאא
אאאאאאאא
Wאא
KאאאאאW
אאאW
Kאאאאא
KאאאאאW
א،אא،אאאאWא
Kאאאאא
KאאW
Kאא20אאאא W
KאאW
KאאW
אא،אא אאW
Kאא
Wאא{אאאWא
א{א،אא
ﻫـ1403 / 9 / 8 ﰲ21149/ﺩ/7 ﺍﻟﺼﺎﺩﺭﺓ ﺑﻘﺮﺍﺭ ﳎﻠﺲ ﺍﻟﻮﺯﺭﺍﺀ ﺭﻗﻢ. ﺷﺮﻭﻁ ﺍﳌﺴﺎﳘﺎﺕ ﺍﻟﻌﻘﺎﺭﻳﺔ18
. ﻣﺎ ﻳﻔﻴﺪ ﻗﻴﺪ ﺍﳌﻜﺘﺐ ﺍﻟﻌﻘﺎﺭﻱ ﰲ ﺍﻟﺴﺠﻞ ﺍﻟﺘﺠﺎﺭﻱ ﻭﺍﺷﺘﺮﺍﻛﻪ ﰲ ﺍﻟﻐﺮﻓﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ.1
. ﲢﺪﻳﺪ ﺍﳌﻮﻋﺪ ﺍﻟﻨﻬﺎﺋﻲ ﻟﺘﺼﻔﻴﺔ ﺍﳌﺴﺎﳘﺔ ﻋﻠﻰ ﺃﻻ ﻳﺘﺠﺎﻭﺯ ﺛﻼﺙ ﺳﻨﻮﺍﺕ.2
. ﺑﻴﺎﻥ ﻗﻴﻤﺔ ﺍﻟﺴﻬﻢ ﺍﻟﻮﺍﺣﺪ.3
. ﻣﺎ ﻳﺜﺒﺖ ﺍﻋﺘﻤﺎﺩ ﺍﳌﺨﻄﻂ ﻣﻦ ﺍﻟﺒﻠﺪﻳﺔ ﺍﳌﺨﺘﺼﺔ.4
. ﻳﺘﻢ ﻃﺮﺡ ﺍﳌﺴﺎﳘﺎﺕ ﺍﻟﻌﻘﺎﺭﻳﺔ ﻓﻘﻂ ﻣﻦ ﻗﺒﻞ ﻣﻜﺎﺗﺐ ﺍﻟﻌﻘﺎﺭ ﻭﺷﺮﻛﺎﺕ ﺍﻟﺘﻀﺎﻣﻦ.5
. ﺇﺣﻀﺎﺭ ﺻﻚ ﺍﳌﻠﻜﻴﺔ ﻟﻸﺭﺽ ﺍﳌﺮﺍﺩ ﻃﺮﺣﻬﺎ ﻟﻠﻤﺴﺎﳘﺔ.6
. ﺃﻥ ﻳﺘﻌﺎﻗﺪ ﻣﻘﺪﻡ ﺍﻟﻄﻠﺐ ﻣﻊ ﳏﺎﺳﺐ ﻗﺎﻧﻮﱐ ﻣﺮﺧﺺ ﻳﺘﻮﱃ ﺣﺴﺎﺏ ﺍﳌﺴﺎﳘﺔ ﻣﻦ ﺍﻟﺒﻠﺪﻳﺔ ﻭﺣﱴ ﲤﺎﻡ ﺍﻟﺼﻔﻘﺔ.7
. ﻓﺘﺢ ﺣﺴﺎﺏ ﺧﺎﺹ ﺑﺎﳌﺴﺎﳘﺔ ﰲ ﺃﺣﺪ ﺍﻟﺒﻨﻮﻙ ﺍﶈﻠﻴﺔ.8
- 72 -
אא אא
אאאאא א
אאאאא{אאאאא
א{אא{אאא
Kאא
אאא{90אW
30אאאKא
Kא
אאאאWא
K
אאאאW
Kאאא
- 73 -
אא אא
אאאאא א
EKKKKKKKKKKKFW
Wא
KKKKKKKKWא
Wאא
KKKKKKKKKLאאאאKKKKKKKKKKKK??W
KKKKKKKKKKKKKKKKWKKKKKKKKKKKKKWWאK14LLWKKKKKWKKKKKWKKKKKKKLא??W
KKKKKKKKKKKKWא،KKKKKKKKKKKKKKW
W
J Wאא
KEFKKKKKKKKKKא K1
Kא אK2
KEאאFאאאאEאFא K4
Kאאא،אאא K5
Kאאאאאא K6
KKKKKKLKKLKKKWKKKKKאאKKKKKKK אא K7
Kאאאאאא K8
Kאאא K9
אאא
אא אא
- 74 -
אא אא
אאאאא א
Kאאא
Wאאא
KאאאאW
،אאWאאW
KאKKKאא،אאא،א،
אאאאWאאW
Kאא
- 75 -
אא
א א
א
1 K K K K K K K K K K K K K K K K K K K K K K K K K K K K K
1 K K K K K K K K K K K K K K K K K K K K K אאאWאא
5 ................................................................................................ Wאאאאאאאא
10 K K K K K K K K K K K K K K K K K K K K אאWאא
11 .............................................................................................................................................. Wאא
12 ................................................................................................................................................ א
13 .......................................................................................................................... Wאאאא
14 ............................................................................................................................................Wא
17 K K K K K K K K K K K K K K K K K K K K אWאא
18 ......................................................................................................................................................... W
19 ..................................................................................................................................... Wא
21 .......................................................................................................................... Wאאא
23 .................................................................................................................. Wאאאא
25 K K K K K K K K K K K K K K K K K אאאאWאאא
26 ......................................................................................................................................................... W
26 ............................................................................................................. Kאאאאא
30 ....................................................................................................... Kאאאאאאא
31 ............................................................................................................................... Wאאא
32 K K K K K K K K K K K K K K K K K אאאאאWאא
33 K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K K W
33 ............................................................................................................................. אאאאא
41 ..................................................................................................................... Wאאאא
42 K K K K K K K K K K K K K K K אאאאאWאא
43 ......................................................................................................................................................... W
43 ........................................................................................................................... אאאא
44 .............................................................................................................. אאאאאאא
46 ..................................................................................................................... אאאא
47 K K K K K K K K K K K K K K K K K K K K K K K K K אאאא
48 ......................................................................................................................................................... W
48 ............................................................................................................................ אאאאא
- 76 -
אא
א א
48 ...................................................................................................................................... אאאא
49 .......................................................................................... Wאאאאאאאאא
49 ...................................................................................................................... אאאאא
51 K K K K K K K K K K K K K K K K K אאאWאא
52 ......................................................................................................................................................... W
54 ...................................................................................... Wאאאאאאא
54 ................................................................................................................................................. Wא
54 ................................................................................................................................................... Wא
54 ............................................................................................................................... Wאאא
55 .................................................................................................................................................... Wאא
58 ............................................................................................................................. אאאא
60 K K K K K K K K K K K K K K K K K K K K אאWאא
61 ................................................................................................................................. אאאא
62 ........................................................................................................................ WאאאאW
64 ............................................................................................... WאאאאאW
65 ...................................................................... KאאאאאאאW
67 ............................................................................................................................. Kאאאאאאא
68 K K K K K K K K K K K K K K K K K K אאאאאWאא
69 ............................................................................................................................................. Wאאאא
69 .................................................................................................................................. Wאאאא
69 ................................................................................................................................... Wאאא
69 .................................................................................................................................... Wאא
71 .......................................................................................................................................... Wאא
71 ............................................................................................................................... Wאא
72 .......................................................................................................................... Wאא
75 .................................................................................................... Kאאא
- 77 -
אאאאאא
אEאFאא
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