AMUL

A company that was founded by a few farmers with a mission to stop the exploitation

by middlemen, gradually became the biggest brand in the nation. A brand that not

only changed the lives of many poor farmers but also took our nation to new heigts.

is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF),

which is jointly owned by more than 3.6 million milk producers of Gujarat.

The keys that make it a promising brand are:

1.Amul always catered to the needs of all economic segments without any compromise

on their product quality.

2.The brand has encouraged and enabled farmers to be entrepreneurs and earn their

own living. The whole process is transparent and it has been ensured that there is no

exploitation.

3.Amul established a direct linkage between milk producers and consumers by eliminating the middlemen.
Production and marketing functions have been integrated along the chain, reducing transaction costs for farmers.