MANAGEMENT OF BUSINESS ASSIGNMENTS

Name: Shaniel Holness

ANSWERS:
1. The Product concept was used were high quality goods were produce

The product has to be carefully designed and quality must be maintained

The firm’s product has to be superior to those of its competitors

Firms using this concept have to continuously make improvements to its

product in order to maintain a competitive edge
 2. (A), the marketing concept was used (when the firm came up with the B-
quality plan) for those who could not afford their top line product.

(B) Societal marketing (the wood chip that is use for manure) the society is trying
to protect the environment so a firm that is linked with the protection of the
environment.

(C) product concept (perfect cut furniture ltd was known for its carefully craft
product

3. The marketing concept

(A).because this allows them to get costumers from different classes within society

(B) Consumers’ desires and choices must be taken into consideration when
developing the product.
ANSWERS:

1. Marketing is the process of planning and executing the conception,

pricing, promotion and distribution of ideas, goods and services to create
exchanges that satisfy individual and organisational goals.

2. Human beings wear clothing to cover them self and to control their body
temperature so it is a need because we can’t live without clothing which
is one of the basic needs.
3. The evolution of marketing is evident when she starts to think about
going online
4. Adding value to the products being sold is the main aim in marketing. In
most cases, the marketer adds value to by talking about the features of the
product.