Wl. What Is Place? Place relates to how you make your product accessible to your target market. A marketer chooses the location or locations in which to place or distribute their product that enables customers to purchase it at a time and Place convenient for them. Let us take for example Surf laundry detergent This product is manufactured by Unilever Philippines in a factory located along United Nations Avenue in Manila. It is distributed in supermarkets and Sari-sari stores throughout the Philippines. If a household needs to do their laundry, they can purchase Surf in a store in the neighborhood on almost any day and time for as long as the stores are open. They do not have to go to the Unilever office or factory during their working hours to purchase detergent. Types of Distribution There are different ways by which a marketer can distribute their products:* Direct Distribution A marketer sells their products directly to their target . t mark of the following methods: 7 et through any 1. House-to-house distribution—Here, the marketer hires sellers hi go through neighborhoods and offer their products for who households. sale to 2. Setting up a stall or store that customers 90 to in order to the marketer's products. It may or may not be located in Purchase location as the manufacturing or office facility, but is ow, © Same managed by the company. Ned and 3. On the Internet, through a company-managed website or media account Social Indirect Distribution The marketer sells their products through other sellers, also ria 7 diaries allow the marketer to WN ag intermediaries. These interme e fact on number of customers by purchasing the product from the marketer i 10 reselling it for them. They include:1 Retailers are intermedianes wh products for the purposes of reselieng therm with ti to the product. Intermedianes include supermarkets. San-sar St bookstores, hardware stores, among athers 2. Wholesalers are intermedianes who sell to other ntermedanes such ag retailers or restaurants and institutions that purchase products large quantities. 3. Distributors are intermedianes who perform distribution functions for a marketer. They differ from wholesalers in aspects such as organizational and operational setup, contractual obligations with the marketer, and services offered to custome: Hybrid Distribution There are instances when a marketer may choose both direct and indirect distribution methods. A publisher may have its own store from which readers can purchase their books and at the same time distribute their products through retailers such as National Book Store and Fully Booked. Factors to Consider in Distribution There are some factors that need to be considered when choosing how and where to distribute your product. The Nature of the Product The product may require special transportation, storage, and display facilities to maintain its quality. For example, ice cream needs to be kept in freezers at all times, while powdered juice drinks packed in sachets can be transported using almost any type of vehicle, stored in any dry location, and displayed in a store shelf at room temperature. The Target Market Distribution points can be selected according to where the target market purchases the type of product being marketed. If you are targeting a market such as households and families in the Greater Manila Area, selling your products through a supermarket or convenience store chain will enable jou to make your product accessible to them at any time. Young people (teenagers: college students, and young professionals) are highly accessible through social media sites, 0 a Facebook or Instagram page can serve as an online selling facility. Businesses that use this method arrange for Gistribution and payment through a number of ways. They may do direct: to-customer deliveries (if they are located in the same city or locality) or through courier services. Payments may be done via bank depositsdecome market leader and sell a high quantily of produes tribution network will be needed. Butt you want to 9, an then an extensive ¢ you can choose to sell out of your own home or in limited locating h as bazaars and weekend markets. Capabilities and Resources Distnbuting products through a wide distribution network requires a lot esses tend to have limited capital that are of capital. Small and new bi better spent on the production of the Product or service being sold. Ag such, the company will want to be efficient with the way they distribute their Products, Many new businesses take advantage of the Internet to reach and Sell to their target market. There are websites that can be launched for fri oF social media accounts that likewise do not require any subscription fees, Brand Image Mini-mart, la or market stall as long as their products are Properly stored aaa mee layed, The final element in the marketing mix is promotion, or the Meang by hich brands communicate their value proposition to customers, wi