Dr.

John Stith Pemberton is responsible

for the discovery of the drink that initially
revolutionized the fountain drink industry
and has continued its world-shattering hike
for the past 126 years and has steadfastly
transformed the modern day beverage
market. Dr. Pemberton, on May 8, 1886, in
Atlanta, Georgia, first introduced his
product to Jacobs’ Pharmacy where it was
sold for five cents a glass as a fountain
drink. The Coca-Cola Company is now the
world’s largest beverage company. They own
or license and market more than 500
nonalcoholic beverage brands, primarily
sparkling beverages but also a variety of still
beverages such as waters, enhanced waters,
juices and juice drinks, ready-to-drink teas
and coffees, and energy and sports drinks.
Coca-Cola Company own and market four of
the world’s top five nonalcoholic sparkling
beverage brands: Coca-Cola, Diet Coke,
Fanta and Sprite. Finished beverage products
bearing the Coca-Cola trademarks are now
sold in more than 200 countries. The Coca-
Cola Company has been in existence for
more than 100 years not because
competition doesn’t exist, but because it
has studiously evolved its business policies
and strategies.

This report was created for the sole

purpose of further understanding the Coca-
Cola Company business management. The
report contains a brief introduction of the
Coca-Cola Company and a detailed view of
the company management. It outlines how
this public listed company plan, organize,
lead and control their work force into
achieving the company’s goals. Having a
clear idea of the vision and mission
statement of the company is vital into
achieving the goal of the company. It is a
map as to how the stakeholders involve in
the company are to perform in order for
the company to run smoothly. Strong
managerial skills along with proper
motivational skills will ensure that the
stakeholders are working efficiently towards
the company’s main goal. It also highlights
how stakeholders affect the company
whether it is an internal or external
stakeholder. The main objective of this
report is to analyze and study how good
business managerial skills will affect a
company such as the Coca-Cola Company
which is globally renowned.

The Coca-Cola Company is the world’s

leading non-alcoholic soft drink
manufacturer, marketer and distributors.
The company is best known for their
beverage products which comprises of
bottled and canned soft drinks as well as
syrups concentrates and sports drinks. It is
a globally recognized company that was
founded in May 1886 by Asa Candler which
is now operating in over 200 countries and
producing nearly 400 brands. Coca-Cola has
successfully applied their formula of
“Provide a moment of refreshment for a
small amount of money a billion times a
day” on a global scale for more than a
century. Since 1889, the company operates
a franchised distribution system which only
produces syrup concentrate. These products
are later sold to various bottlers around the
globe however the anchor bottler of the
Coca-Cola Company is located at North
America, Coca-Cola Refreshments. In the
year 2010, Coca-Cola was announced to be
the first brand to top £1 billion in annual
UK grocery sales. The company has even
once been the owner of a film company
called Columbia Pictures until it was sold in
1987 but not before releasing several
popular films into the market.