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  • Logos, Pathos, Ethos & Kairos

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    Ladii Tye
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    The document summarizes how a Colgate Total toothpaste commercial uses logos, pathos, ethos, and kairos to appeal to its audience. It notes that the commercial uses logos by having a dentist discuss the beneficial facts of the toothpaste. It employs pathos by featuring customer testimonials about their positive toothpaste experiences. Ethos is utilized through the dentist discussing the toothpaste's clinical proof of preventing gingivitis and lowering plaque. The document finds there is no explicit use of kairos in the commercial.

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    Logos, Pathos, Ethos & Kairos on Colgate toothpaste for Speech 101

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    The document summarizes how a Colgate Total toothpaste commercial uses logos, pathos, ethos, and kairos to appeal to its audience. It notes that the commercial uses logos by having a dentist discuss the beneficial facts of the toothpaste. It employs pathos by featuring customer testimonials about their positive toothpaste experiences. Ethos is utilized through the dentist discussing the toothpaste's clinical proof of preventing gingivitis and lowering plaque. The document finds there is no explicit use of kairos in the commercial.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    17 views1 page

    Logos, Pathos, Ethos & Kairos

    Uploaded by

    Ladii Tye
    The document summarizes how a Colgate Total toothpaste commercial uses logos, pathos, ethos, and kairos to appeal to its audience. It notes that the commercial uses logos by having a dentist discuss the beneficial facts of the toothpaste. It employs pathos by featuring customer testimonials about their positive toothpaste experiences. Ethos is utilized through the dentist discussing the toothpaste's clinical proof of preventing gingivitis and lowering plaque. The document finds there is no explicit use of kairos in the commercial.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Tyekhia Thomas

    Speech 101-05

    Professor Santai

    March 28, 2021

    Logos, Pathos, Ethos & Kairos

     Colgate Total Commercial

    1) How did the advertiser use logos to appeal to their audience?

    The commercial shows logos because by having a dentist talk about the beneficial facts of the

    toothpaste.

    2) How did the advertiser use pathos to appeal to their audience?

    It shows pathos by having customers talk about how good the toothpaste is. They also spoke

    about how their teeth were before and after they begin using Colgate toothpaste. It makes the

    viewers want to buy the toothpaste because of the comments made about it .

    3) How did the advertiser use ethos to appeal to their audience?

    The dentist in the commercial starts talking about the toothpaste's facts on how it helps prevent

    gingivitis, helps lower plaque on the teeth, and that it's clinically proven.

    4) How did the advertiser use kairos to appeal to their audience?

    There doesn't seem to be a Kairos in this commercial, but it dies have a free product trial, but

    there isn't an expiration date.

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