Professional Documents
Culture Documents
Presentado por:
2021
Evidencia
A. Supply C Expensive
B. Demand B Desire to buy any product
C. High price D All people
D. Mass market E The lifetime of goods and services.
E. Life cycle A Disposition to offer products
2. According to the text, mention the things people take into account to determine the
demand.
A. What is Benchmarking?
a. The price.
b. Financial statements.
c. Marketing, advertising and SEO positioning.
d. Human resources.
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.
Freshen a tired brand: A tired brand means that it has rested on its laurels. There
are two moments when it is good to refresh the brand: the first is when the
competition changes the status quo of the market and the second when the
brand, despite being relatively new, has made a mistake with its marketing and /
or branding strategy.
High price: If "high price" means something in particular, it is a price that is above
its breakeven point. If that is the case, then the price tends to fall due to the
excess of supply over the quantity demanded. The fact that the price of meat does
not fall means that, in this sense, the price of meat is not high.
Marketing strategy: A marketing strategy is the style and method used to create
leads. It serves to communicate and position the products and services of a
company, and translates into operational lines that allow reaching a target market
through the appropriate channels.
Premium brands: A premium brands is technically one of the highest price in the
traditional market. A premium brand tends to position itself in a certain sector
and always observes what the competition is doing, using tools such as
benchmarking.
Product life cycle: The product life cycle is the evolution of the sales of an item
during the time it remains on the market. The concept of "product life cycle" is a
marketing or marketing tool.
Sales boost: They are those that customers do because it seems like a great
opportunity that they cannot miss. Typically, these impulse sales are made by
people who have been thinking about buying something for a long time, but were
in no rush.
6. Write a ten lines text that summarizes the topic of the activity.
In the activity we have talked about the success of a company is in fully satisfying
customers, they are the main reason for the survival and proper functioning of any
company, and to make them feel comfortable and therefore get a favorable response
that results in benefits for the company, what is called Marketing Mix.
The marketing mix is "the whole set of marketing variables that a company prepares to
produce an effect it wants on consumers." Logically, this desire is to influence the
demand for the product to be offered, seeking to acquire more and more and by a
greater number of people.
The variables of the Marketing Mix are the 4 P's, product, price, place and promotion.