Strenghts Weaknesses

1) What advantages does your business 1) What can you improve?

have?
2) What should you avoid doing?
2) What do you do better than anyone
else?
3) What do other people see as the
weakness in your business?
3) What unique resources do you have to
use that no one else can use? 4) What factors mean people might
choose to use your competitors over
4) What do other people see as your key you?
strenghts?

5) What factors mean people prefer to

use your business over other
businesses

6) What is the business USP (Unique

Selling Point)

Opportunities Threats

1) What opportunities can you spot in the 1) What obstacles do you face?
market?
2) What are your competitors doing?
2) Are there any interesting trends in the
market that you can take advantage
3) Are there any changes in technology
that might cause you problems?
3) Are there any changes in technology
that you can take advantage of?
4) Are there any changes in government
4) Are there any changes in government policy that might cause you
policy that you can take advantage of? problems?

5) Are there any local events you can take 5) Could changes in consumer tastes
advantage of? cause you problems?