Answer the following questions:

1. What is the role of marketing strategy when a company has no demand?

A good marketing strategy will help the company identify the areas where they are
lacking in terms of promotion. If a business faces a No Demand situation, the target
market means that they aren’t interested or they feel indifferent towards the productor
service being offered. Marketing strategies will create an organizational plan to help
attract possible customers and make them eventually think that they should buy and be
willing to pay for what the business is offering.
2. What are the effects of having a black market in the economy? Cite two (2) effects.
 Companies would have overstocked inventory if they predict that a certain amount of
sales and those figures drop due to a booming black market. The products that will be
sold by a business could have lower value than those sold on the black market, resulting
in lower consumer demand.
 The government loses revenue because the funds (taxes) could have been used to
provide services to the citizens of the country. Black market operates illegally and that
means they don’t pay taxes. Their economic activity is not monitored by the government
thus, they move and operate interdependently. Less funds for the government is equal to
less development projects for the country’s economic benefit.
3. What strategies can be adopted by a company to achieve full demand? Cite two (2) strategies.
 A company should make an effort and pay attention to their market research. If the
company successfully figures out what their customers’ needs and wants through
surveys, feedbacks, social media and reviews, they will have the advantage to offer what
their customers real desires. Hence, they will have higher possibility of reaching full
demand because they have the advantage of knowing what their target market wants.
 Promoting the brand efficiently will help a company reach higher possibilities of having
full demand. A company could change its methods of promotion or they could develop a
new way to attract customers. They could consider raising advertising budget or they
could use the power of branding for the firm. If a business plays with promotional efforts
for the product or service they’re offering, more people could be an audience and could
even be eventually a loyal customer to their business. As more people can see and
experience the product, they could also possibly recommend it to their acquaintances
and spread it to other people.
4. What are the importance of monitoring company's competitors? Cite two (2) importance.
 A business should remain aware about their competitor’s activities by observing them. In
that way, they will know exactly what and what they’re doing and they’ll be able to predict
their effects on the company’s performance.
 A company could take advantage of what they know about their competitor’s strategies
by developing a better way of approaching a problem or an issue. As they observe the
effects of the competitor’s strategies whether its about addressing an issue, promotions
or way of advertising, a company could take it to their advantage by improving or
changing what they have seen others used.
5. Identify two (2) indicators that the company's marketing strategy is effective.
 A marketing strategy can be considered effective if a company’s sales increased. This
only means that the promotional and advertising activities were successful into attracting
new customers or made existing customers trust the company’s products and services
more.
 A growing customer base is an indicator of an effective marketing strategy. The
marketing activities are well-managed if the business can hold the existing customers
while attracting new ones. Consistent network growth suggests that the marketing and
organizational plans successfully met the target market.
4PS VIDEO

 The Marketing Mix composes of product, price, place, and promotion. These factors are
important in identifying how to introduce a product or service to the market. The 4 Ps of
marketing mix is used to achieve the marketing objectives in the target market.
 The Marketing Mix will depend on what the company is targeting. Their target market
will determine their product, price, place, and promotion. It will only be effective if they
have surveyed or they know their target customers well enough to know what they
prefer.
 The 4 Ps of marketing mix has its sub-factors. For example, the product also means the
quality, its packaging, the design and the brand. That means, there are a lot of things to
consider when thinking about a business’ marketing mix. From a product’s quality, price
considerations, promotional activities to place of distribution. Identifying the 4 Ps each
is hard but when it is fulfilled, the business will surely prosper.
 The 4 Ps Marketing Mix composes of product, price, place, and promotion. These factors
are important in identifying how to introduce a product or service to the market. Their
target market will determine the options to their 4 Ps so that their product or service
meets the customers’ needs and wants. It’s a great marketing model for enhancing the
components of a business’ marketing mix especially if the business will offer a new
product or service. It will only be effective if they have surveyed or they know their
target customers well enough to know what they prefer.

STP MARKETING

 A company shouldn’t think that anyone can be their customer and instead apply the
STP Marketing Model. It means that they should divide their marketing into groups
of customers, choose the most probable group for their market and position the
product into that group. It allows businesses to increase their sales and enables
them to position products directly to the best group of target markets. Market
Segmentation will allow a company to target their product or service to the right
people in the right way rather than targeting a large number of audiences with a
vague message about what they are offering. With market segmentation, the
business can better match their customers’ needs and wants and also have
enhanced profits.

 There are different criteria in segmenting the market into groups. Market
Segmentation will allow a company to target their product or service to the right
 people in the right way rather than targeting a large number of audiences with a
vague message about what they are offering. With market segmentation, the
business can better match their customers needs and wants and also have
enhanced profits.

5 Cs OF MARKETING

 The 5 Cs of marketing stands for customer, company, collaborators, competitors

and context. These factors will help a company to evaluate the most important
elements of their business. A good example of a company that has successful
customer-oriented service is Starbucks because their “Starbuck Rewards” has
been named one of the most popular loyalty programs. There are also a lot of
companies who pays attention to its 5 Cs like McDonald’s, Apple and IKEA so
anyone can’t deny the fact that the success these business are facing is because
they have adapted and considered the 5 Cs of marketing.

THE 4PS OF THE MARKETING MIX

 The 4 Ps Marketing Mix composes of product, price, place, and promotion. These factors
are important in identifying how to introduce a product or service to the market. Their
target market will determine the options to their 4 Ps so that their product or service
meets the customers’ needs and wants. It’s a great marketing model for enhancing the
components of a business’ marketing mix especially if the business will offer a new
product or service. It will only be effective if they have surveyed or they know their
target customers well enough to know what they prefer.

STP MARKETING

 A company shouldn’t think that anyone can be their customer and instead apply the
STP Marketing Model. It means that they should divide their marketing into groups
of customers, choose the most probable group for their market and position the
product into that group. It allows businesses to increase their sales and enables
them to position products directly to the best group of target markets. Market
Segmentation will allow a company to target their product or service to the right
people in the right way rather than targeting a large number of audiences with a
vague message about what they are offering. With market segmentation, the
business can better match their customers’ needs and wants and also have
enhanced profits.

5CS OF MARKETING

 The 5 Cs of marketing stands for customer, company, collaborators, competitors

and context. These factors will help a company to evaluate the most important
 elements of their business. A good example of a company that has successful
customer-oriented service is Starbucks because their “Starbuck Rewards” has
been named one of the most popular loyalty programs. There are also a lot of
companies who pays attention to its 5 Cs like McDonald’s, Apple and IKEA so
anyone can’t deny the fact that the success these businesses are facing is
because they have adapted and considered the 5 Cs of marketing.

GROUP 1
1. When the company undergoes a falling demand situation. the company must strategize or
innovate their product. the company should also know their competitors for them to improve
their own product. like how will he advertise their product. For example, advertising their
products on social media accounts so that many people know the products benefits or so.
2. The marketing method used in every situation where company has a shortage is the scarcity
marketing method. One of the best ways to leverage scarcity is through limited time offers.
GROUP 2
1. Marketing plays an essential role of the organization because it satisfies and
fulfills the needs of the buyers. It is very significant because it helps the
economy to grow and develop more. Since there's a lot of business in our
country and marketing creates demand, the unemployment rate in our
economy may decrease because there will be more opportunities. Marketing
is for both marketers and buyers. They are both getting benefits and their
objectives will satisfy through the exchange activities. Marketing is important
because this helps increase the market share and also helps the companies
to achieve their objectives in this way the customers are satisfied beyond
their expectations.
 2. The effect of a black-market present in an economy of a country is number
one, is the supply and demand. Whenever there are shortages of some
essential goods found in the market, players in the black market will seize the
opportunity to hoard more and make prices skyrocket and sell them to
consumers which has no choice but to buy at a higher price compared to the
Government’s imposed price ceiling. Also, registered companies may
experience a falling demand because the customers might want to buy
products from them and it may affect the economy of the country for the
reason that some company might decide to close. There can also be a
possibility of scarcity because many products are released on the
marketplace even though they’re not competing equally and fairly. Another
thing is that these transactions within the black market are unrecorded and
won’t be taxed since it is illegal in which it would have a significant impact in
the economy.

GROUP 4
1. Marketing managers who know their competitor’s activities will help them develop
better content and marketing strategies. Knowing who their rivals are and what they
have to offer will help them stand out for their own goods and services. It will allow
marketing managers to come up with competitive prices and respond to competitor’s
marketing strategies with their own initiatives. Also, one of the most important reasons
why marketing decision makers should check out their competitors is to get a deeper
understanding of the challenges they’re solving and how their target audience feels
about the. Using a more concise view, the decision maker could position their own
strategies in a more effective way based on what they observed from their competitors.
The business world is full of competition and to be able to win or to be much better than
the other business, a company should monitor the activities of the competitors so that
they can come up better marketing ideas and strategies to fulfill the satisfaction and
expectations of the potential customers.
2. A possible solution could be raising prices so that the business will be able to do half the
work at a double price. Even if the business loses some customers, their profits will still
increase. Once the prices have been raised, they should know how to keep their
satisfied customers coming back. An entrepreneur controls the business and he has the
power to increases his profits and decrease his working time. These results can be
measured by running the business at higher prices, rather than having the lower-priced
business run him.
GROUP 5
1. If ever that the company is experiencing falling demand the best strategy that the company
should do is innovation. They must improve their products or services to be unique and ahead
from other competitors. Company must get the attention of the customers and maintain their
relationship through promoting and serving the customers properly. Innovation is the best way
that the company should do to their goods.
2. One can say that a marketing strategy is or will be effective in the long run if the strategy
went through a process, was carefully planned, and is prepared to face various outcomes
whether it may be positive or negative in order for the campaign to succeed. Effectivity of the
marketing strategy will be aided by frameworks such as 4Ps and 5Cs to help attain the goal of
the business and for it to grow and develop as time goes on. The success of a company’s
marketing strategy is also calculated by how well they raise sales while lowering consumer
acquisition costs. If the marketing consistently reduces costs of finding and winning business
will increases the value of the business, it only means that their marketing strategies are
effective especially in the long run.