1/9/2013

CHAPTER 5
THE BUSINESS PLAN
BSM1501: Business Management IA
CHAPTER 5

BUSINESS PLAN INTRODUCTION

What is a business plan?

Introduction

Purpose
Character
Users

Guidelines
Principles

Structure Benefits

CHARACTER GUIDELINES

Analysis Based on facts and figures

Synthesis or integration Short logical description

Short,

Communication Proper headings

Action Capture reader’s interest

1
 1/9/2013

GENERAL STRUCTURE: MAIN ENTRIES PLANNING STAGE: Make decisions

1. Cover page
2. Table of contents Test viability
3. Executive summary
4 Description of the enterprise
4.
5. Marketing plan Viable Not viable
6. Location
7. Management
Business plan
8. Financial plan
9. Conclusion