‫‪16‬‬ ‫أﻓﻀﻞ‬

‫ﻋﻦ‬ ‫ﻣﺤﺎدﺛﺔ ﻣﻦ‬

‫اﻹﺑﺪاع واﻻﺑﺘﻜﺎر‬
‫ﻳﺠﺐ ﻋﻠﻴﻚ ﻣﺸﺎﻫﺪﺗﻬﺎ‬

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 ‫اﺷﺘﻬﺮت ﻣﺤﺎدﺛﺎت‬ ‫أﻓﻜﺎر‬
‫ﺑﺘﻠﻚ اﻟﺴﺠﺎدة اﻟﺤﻤﺮاء واﻟﺘﻲ‬
‫ﺗﺴﺘﺤﻖ‬
‫ﺗﻨﺘﺞ ﻃﺎﻗﺔ ﻋﺠﻴﺒﺔ ﺗﺤﻔﺰ اﻟﻘﺼﺺ‬
‫اﻻﻧﺘﺸﺎر‬
‫اﻟﻤﻠﻬﻤﺔ ﻟﺪى اﻟﻤﺌﺎت ﻣﻦ اﻟﻤﺒﺪﻋﻴﻦ‬
‫ﻓﻘﻂ!‬
‫ﻣﻦ ﻣﺨﺘﻠﻒ اﻟﺘﺨﺼﺼﺎت ﺣﻮل اﻟﻌﺎﻟﻢ‬

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 ‫ﻛﺎﻧﺖ وﻣﺎزاﻟﺖ ﻣﺤﺎدﺛﺎت ﺗﻴﺪ‬
‫ﺑﺎﻟﻨﺴﺒﺔ ﻟﻲ ﻣﻦ أﻫﻢ ﻣﺼﺎدر‬
‫اﻟﺘﻌﻠﻢ و اﻹﻟﻬﺎم‬

‫ﻫﻨﺎ أﻓﻀﻞ ‪ 16‬ﻣﺤﺎدﺛﺔ ﺳﺎﻋﺪﺗﻨﻲ‬

‫ﻓﻲ ﺷﺤﻦ ﻃﺎﻗﺘﻲ اﻹﺑﺪاﻋﻴﺔ‬

‫‪.com‬‬

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 ‫‪1‬‬

‫ﻛﻴﻒ ﺗﺠﻌﻞ أﻓﻜﺎرك ﻗﺎﺑﻠﺔ ﻟﻼﻧﺘﺸﺎر؟‬

‫‪Seth Godin: How to get your ideas to spread‬‬

‫ﻳﺘﺤﺪث ﺧﺒﻴﺮ اﻟﺘﺴﻮﻳﻖ واﻟﻤﺪون اﻟﻌﺎﻟﻤﻲ ﺳﻴﺚ ﻏﻮدﻳﻦ‬

‫ﻋﻦ دور اﻷﻓﻜﺎر اﻟﻤﺠﻨﻮﻧﺔ ﻓﻲ ﺟﺬب اﻻﻧﺘﺒﺎه‬

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 ‫‪2‬‬

‫ﻛﻴﻒ ﺗﺒﻨﻲ ﺛﻘﺘﻚ اﻹﺑﺪاﻋﻴﺔ؟‬

‫‪How to build your creative confidence‬‬

‫ﻳﺘﺤﺪث دﻳﻔﻴﺪ ﻛﻴﻠﻲ اﻟﻤﺆﺳﺲ ﻟﺸﺮﻛﺔ اﻟﺘﺼﻤﻴﻢ اﻟﻌﺮﻳﻘﺔ‬

‫‪ IDEO‬و اﻷب اﻟﺮوﺣﻲ ﻟﻠﺘﻔﻜﻴﺮ اﻟﺘﺼﻤﻴﻤﻲ ﻋﻦ ﻗﺼﺘﻪ‬
‫ﻓﻲ ﺑﻨﺎء اﻟﺜﻘﺔ اﻹﺑﺪاﻋﻴﺔ‬

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‫اﻟﻌﺎدات اﻹﺑﺪاﻋﻴﺔ ﻟﻠﻤﻔﻜﺮﻳﻦ‬

‫‪Adam Grant: The surprising habits of original thinkers‬‬

‫ﻳﻌﺪ أدم ﻏﺮاﻧﺖ ﻣﻦ أﺷﻬﺮ اﻟﺒﺎﺣﺜﻴﻦ ﻓﻲ ﺳﻴﻜﻮﻟﻮﺟﻴﺔ‬

‫وإﻧﺘﺎﺟﻴﺔ اﻟﻤﻨﻈﻤﺎت وﺑﻌﺪ دراﺳﺔ ﻣﻄﻮﻟﺔ اﻛﺘﺸﻒ‬
‫ً‬
‫ﺳﺮا ﻣﺸﺘﺮك ﺑﻴﻦ اﻟﻤﺒﺘﻜﺮﻳﻦ‬

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 ‫‪4‬‬

‫أﻫﻢ ﺳﺮ ﻓﻲ اﻟﺘﺼﻤﻴﻢ … ﻫﻮ اﻟﻤﻼﺣﻈﺔ!‬

‫‪The first secret of design is ... noticing‬‬

‫ﻳﺘﺤﺪث ﺗﻮﻧﻲ ﻓﺎﺿﻞ ﻣﺼﻤﻢ ﺟﻬﺎز اﻷﻳﺒﻮد اﻟﺸﻬﻴﺮ‬

‫وﻣﺆﺳﺲ ﺷﺮﻛﺔ ﻧﺴﺖ ﻋﻦ دور اﻟﻤﻼﺣﻈﺔ ورؤﻳﺔ‬
‫اﻟﻌﺎﻟﻢ ﺑﻤﻨﻈﻮر ﻣﺨﺘﻠﻒ ﻓﻲ ﺗﺼﻤﻴﻢ ﻣﻨﺘﺠﺎت ﻣﺒﺘﻜﺮة‬

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 ‫‪5‬‬

‫ﻣﻦ أﻳﻦ ﺗﺄﺗﻲ اﻷﻓﻜﺎر اﻟﺠﻴﺪة؟‬

‫‪Steven Johnson: Where good ideas come from‬‬

‫ﻫﻞ ﻋﺒﺎرة ”ﻟﻘﺪ وﺟﺪﺗﻬﺎ!“ ﺻﺤﻴﺤﺔ؟ وﻫﻞ ﺗﺄﺗﻲ‬

‫اﻷﻓﻜﺎر ﻓﺠﺄة ﻟﻠﻤﺒﺪﻋﻴﻦ! ﻳﺜﺒﺖ ﻟﻨﺎ ﺳﺘﻴﻔﻴﻦ ﺟﻮﻧﺴﻮن‬
‫ﺑﺄن اﻟﺘﺎرﻳﺦ ﻳﻘﻮل ﻋﻜﺲ ذﻟﻚ‬

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 ‫‪6‬‬

‫اﻹﻟﻬﺎم واﻟﻘﻮة اﻹﺑﺪاﻋﻴﺔ‬

‫‪Elizabeth Gilbert: Your elusive creative genius‬‬

‫ﺑﺎﻋﺖ اﻟﻴﺰاﺑﻴﺚ ﻏﻴﻠﺒﻴﺮت ‪ ١٢‬ﻣﻠﻴﻮن ﻧﺴﺨﺔ ﻣﻦ ﻛﺘﺎﺑﻬﺎ‬

‫اﻟﺸﻬﻴﺮ و ﺗﺤﻮل إﻟﻰ ﻓﻴﻠﻢ ﺳﻴﻨﻤﺎﺋﻲ ﻧﺎﺟﺢ ﺛﻢ…‬
‫ﺗﻮﻗﻒ اﻹﻟﻬﺎم!‬

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 ‫‪7‬‬

‫ﻗﻮة اﻟﻀﻌﻒ!‬

‫‪Brené Brown: The power of vulnerability‬‬

‫ﻣﺎﻫﻮ اﻟﻀﻌﻒ؟ اﻟﺨﺰي؟ اﻟﻌﺎر؟ واﻟﺸﺠﺎﻋﺔ؟‬

‫ً‬
‫داﺋﻤﺎ‬ ‫ﺗﺠﻴﺐ ﺑﻴﺮﻧﻲ ﺑﺮاون ﻋﻦ ﺳﺆال ﻳﻌﺎﻧﻲ ﻣﻨﻪ اﻟﻤﺒﺪﻋﻮن‬

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‫اﻟﺘﺼﻤﻴﻢ اﻟﺠﻴﺪ و اﻟﺴﻌﺎدة‬

‫‪Don Norman: 3 ways good design makes you happy‬‬

‫دون ﻧﻮرﻣﺎن وﺿﻊ ﻗﻮاﻧﻴﻦ اﻟﺘﺼﻤﻴﻢ ﻟﻠﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت‬

‫ﻋﺒﺮ ﻛﺘﺎﺑﺔ اﻟﺮاﺋﻊ ﺗﺼﻤﻴﻢ اﻷﺷﻴﺎء اﻟﻴﻮﻣﻴﺔ‪ ،‬ﻫﻨﺎ ﻳﺤﺪد ﻟﻨﺎ ‪٣‬‬
‫ﻣﻌﺎﻳﻴﺮ ﻣﻬﻤﺔ ﻹﺳﻌﺎد اﻟﻨﺎس ﻋﺒﺮ اﻟﺘﺼﻤﻴﻢ اﻟﺠﻴﺪ‬

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 ‫‪9‬‬

‫اﻟﻌﺒﻘﺮﻳﺔ اﻟﺠﻤﺎﻋﻴﺔ‬
‫‪Linda Hill: How to manage for collective creativity‬‬

‫ﻗﺎﻣﺖ اﻟﺒﺮوﻓﻴﺴﻮرة ﻓﻲ ﺟﺎﻣﻌﺔ ﻫﺎرﻓﺎرد ﻟﻴﻨﺪا ﻫﻴﻞ ﺑﺪراﺳﺔ‬

‫ً‬
‫اﺑﺘﻜﺎرا وﻣﻌﺮﻓﺔ أﻫﻢ اﻷدوات واﻵﻟﻴﺎت‬ ‫أﻛﺜﺮ اﻟﺸﺮﻛﺎت‬
‫اﻟﻤﺤﻔﺰة ﻟﻺﺑﺪاع ﻟﺪﻳﻬﻢ‬

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 ‫‪10‬‬

‫ﻣﺎﻟﺬي ﻳﺴﺒﺐ إدﻣﺎﻧﻨﺎ ﻋﻠﻰ اﻟﺘﻘﻨﻴﺔ؟‬

‫?‪Nir Eyal: What makes technology so habit-forming‬‬

‫ً‬
‫ﺻﺒﺎﺣﺎ؟ ﺗﺼﻔﺢ‬ ‫ﻣﺎﻫﻮ أول ﺷﻲء ﺗﻘﻮم ﺑﻪ‬
‫اﻟﻮاﺗﺴﺎب أم ﺗﻮﻳﺘﺮ؟ ﻧﻴﺮ إﻳﺎل ﻳﺘﺤﺪث ﻋﻦ ﻣﺎ أﺳﺒﺎب‬
‫ﺟﻌﻞ اﻟﺘﻘﻨﻴﺔ ﻋﺎدة ﻳﻮﻣﻴﺔ ﻟﻨﺎ‬

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 ‫‪11‬‬

‫ﻛﻴﻒ ﻧﺼﻤﻢ اﻟﺜﻘﺔ؟‬

‫‪Joe Gebbia: How Airbnb designs for trust‬‬

‫ﻏﻴﺮت ‪ Airbnb‬ﻗﻮاﻋﺪ اﻟﻠﻌﺒﺔ ﻓﻲ ﻗﻄﺎع اﻟﻔﻨﺎدق‬

‫واﻟﺴﻔﺮ ﻋﺒﺮ ﺗﺼﻤﻴﻢ اﻟﺜﻘﺔ!‬

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 ‫‪12‬‬

‫ﺧﻠﻴﻚ ﺑﺘﺎع ﻛﻠﻮ!‬

‫‪Emilie Wapnick: Why some of us don't have one true calling‬‬

‫ﺟﺮﺑﺖ أﺷﻴﺎء ﻛﺜﻴﺮة وﻣﺎزﻟﺖ ﺗﺒﺤﺚ ﻋﻦ ﻫﺪﻓﻚ؟‬

‫ﻗﺎﻣﺖ إﻳﻤﻴﻠﻲ واﺑﻨﻚ ﺑﺈﻛﺘﺸﺎف ﻧﻮع ﺟﺪﻳﺪ ﻣﻦ اﻷﺷﺨﺎص‬
‫اﻟﻤﺸﺎﺑﻬﻴﻦ ﻟﻚ و أﺳﻤﺘﻬﻢ ”‪“multipotentialites‬‬

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‫ﻫﻞ ﺗﻘﺘﻞ اﻟﻤﺪارس اﻹﺑﺪاع؟‬

‫?‪Sir Ken Robinson: Do schools kill creativity‬‬

‫ﺧﺒﻴﺮ اﻹﺑﺪاع اﻟﺴﻴﺮ ﻛﻴﻦ روﺑﻴﻨﺴﻦ ﻳﺘﺤﺪث ﻋﻦ اﻟﻨﻈﺎم‬

‫اﻟﺘﻌﻠﻴﻤﻲ و ﺗﺄﺛﻴﺮه ﻋﻠﻰ اﻹﺑﺪاع ﻟﺪى اﻷﻃﻔﺎل‬

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 ‫‪14‬‬

‫اﺧﺒﺮﻧﻲ ﻛﻴﻒ ﺗﻌﺪ اﻟﺨﺒﺰ اﻟﻤﺤﻤﺺ!!‬

‫‪Tom Wujec: Got a wicked problem? First, tell‬‬
‫‪me how you make toast‬‬

‫ﺳﻮف ﺗﺘﻔﺎﺟﺄ ﺑﺄن ﻋﻤﻠﻴﺔ ﺗﺤﻤﻴﺺ اﻟﺨﺒﺰ ﻣﻌﻘﺪة إذا ﻃﻠﺒﻨﺎ‬

‫ﻣﻨﻚ رﺳﻤﻬﺎ! اﻵن ﻓﻜﺮ ﻓﻲ ﻛﻞ اﻟﻤﺸﺎﻛﻞ اﻟﻤﻌﻘﺪة ﺣﻮﻟﻨﺎ ﺑﻨﻔﺲ اﻟﻄﺮﻳﻘﺔ‬

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 ‫‪15‬‬

‫اﻟﻠﻌﺐ واﻹﺑﺪاع‬
‫‪Tim Brown: Tales of creativity and play‬‬

‫ﻫﻞ ﻫﻨﺎك ﻋﻼﻗﺔ ﺑﻴﻦ اﻟﻠﻌﺐ واﻟﺘﻔﻜﻴﺮ اﻹﺑﺪاﻋﻲ؟‬

‫ﺗﻴﻢ ﺑﺮاون اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي اﻟﺴﺎﺑﻖ ﻟﺸﺮﻛﺔ ‪IDEO‬‬
‫ﺳﻴﺠﺎوب ﻋﻠﻰ ﻫﺬا اﻟﺴﺆال‬

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‫اﻻﺑﺘﻜﺎر اﻻﻗﺘﺼﺎدي‬
‫‪Navi Radjou: Creative problem-solving‬‬
‫‪in the face of extreme limits‬‬

‫ﻻ ﻳﺘﻄﻠﺐ اﻻﺑﺘﻜﺎر ﻓﻲ اﻟﺪول اﻟﻨﺎﻣﻴﺔ اﻟﻜﺜﻴﺮ ﻣﻦ اﻟﻤﻮارد‪ ،‬ﻫﻨﺎ‬

‫ﻳﺘﺤﺪث ﻧﺎﻓﻲ راﺟﻮ ﻋﻦ ﻣﻨﻬﺠﻴﺔ ‪ Jugaad‬ﻟﻼﺑﺘﻜﺎر اﻹﻗﺘﺼﺎدي‬

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 .‫أﺑﺪع‬
.‫ﺻﻤﻢ‬
.‫اﺑﺘﻜﺮ‬

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