INTENTION ONLINE SHOPPING Conceptual Framework Privacy Security Intention in shopping online Ease of use ts ‘Atitude 6 HT ‘UsefulnessQUESTIONNAIRE ‘This questionnaire ie_a_pert_of Business Research Course, Business ‘Administrative in Graduate School of Business, Assumption University to establish the ‘understinding the atitede of ABAC Graduate Students toward the intention to buy products or services via internet. All of information will be used only in the classroom. Your feedback on this questionaire will be benefit in furher developing and advancement i this project, Part 1: Screening Questions ohYes No lease ream the questionaire back, thank you) ——__, On average, How many hours a week do you use your web-browser? —_—S—a-c- TES than hour — 1.10 Shows J 610 hours 11 t020 hours “21 to 40 hours \ Over 40 hours Zc __ Somewhat uncomfortable ____Neither uncomfortable nor comfortable Somewhat comfortable __ Very com rable 104. How comfortable do you feel using the atest? _ Very uncomfortable __ Somewhet uncomfortable “__ Neither uncomfortable nor comfoitable _ Somewhat comfortable A Nery comfole 5. How saisied are you with your gun! sil for using the internet? ____ ean’ do most ofthe things I would like to o I can do everything that T want to do can’t do many things I woutd il Nether sisted nor unsatisfied cea do mos things I want to do 7 Lean do everything that I want do Part2: Privacy, Security, Usefulness and Ease of use Unless indicated others, al itoms used this sale: Attitude scale Surongly Disagree Disagree 2 Neutral 3 + | esse] | protected such as crit card | | The website will not use untable | method a colts te persona dita n"The wobsite dows not ask for inrelevant personal information "The website dows not apply he personal information for other B T would fel secure in providing sensitive information (eg credit card number) for purchasing the website Twould be no security problem transmitting sensitive information ‘online for buying the website Te would be always too naky w buy the products or services via the ‘website du othe transmission Wide Web is easy for me TLeating o use the websie i easy Tis easy To got the webstieto do what I want ees | ze spi enna ‘Using the World Wide Web would sake it easier for me 1 cary out my tasks nTwould find he Word Wide Web useful “The online purchasing prosess oo the website is fast “The website seh to bay He products or services they sell “The content or Information on the ‘website is useful for buying the products or services that it slls or ‘markets “The online taformation onthe Web site facilitates decision-making processes Pare Trost ‘Unless indicated otherwise, all items used this scale: Attude seale Strongly Disagree 1 Disagree ‘Neutral Agee ‘Strongly Agree “The website is trustworthy and honest, "The website wants to Keep promises and obligations "The information on the website is plentiful and of sufficient quality.‘ny best interests in mind “The website would not behave * onporwaisically(e8 eining ‘ote illegally). A: switade Unles indicated otherwise all items usd this scale: Attinde scale Strongly Disagree 1 a s.Newtral | a gh meen etectivnet sn Tnerease shopping 2 | Reise rma ratr service onthe website Fp fy [Dssetewaistetoinyapota cor service would bea good ides Part + Intention to shop online a i ‘Unless indicated otherwise, all items used this scale: Attitude scale seine i Disagree 2 ' 4puma ct T would use the World Wide Web &E ould consider parchasing Pom ‘the website in the longer term? Tintend 9 use te interet wo Buy ‘product or service plan to use the internet to purchase ‘product within the next few months Tis ikely tha Twi want wih the web retailer inthe nese fare, ‘Given the chance, intend to use the etalor’s website. art 6: Demographic Data 1. Please indicate your gender Male frente 2, Which ofthe following age groups are you in? 1js the highest evel of education you have completed? cheon's Degree 15,001 to 30,000 Baht 30,001 to $0,000 Baht 55 Govemment employees {Enterprise officers Employee Business Owner __ Housewife _ Retirement 6