PLANIMETRY

Planimetry is a measuring Planogram is a tool used

instrument of plane surfaces for planimetrics purposes
used for planning physical áreas planograms are diagrams
because 3D spaces cabe of fixtures and products that
represented in 2D maps ilustrate where retail
products

ASPECTS

VISUAL
STORE PLANNING
MERCHANDISING

The art science of applying Distribution of products

effective desing ideas in on shelves must be
order to increase store traffic made in accordance
and volume it is a with the necessities and
Merchandising to store objectives
communicate with customers
and influence their decisions
to buy
Floor Space This item
needs to consider Traffic Flow
Product Placement This allocating the product in
variable refers to the such a way that it This factor referes to the
commitment with creates harmony customers tracking
manufactures regarding sales between the image through the store, to
figures for individual product, store and analize if it has provide
promotions. ded comford security

Planogram
Planogram defines
Loop or receatrack
Free Flow Difference products location
Layout They allow
the merchandise shoppers to walk and
items, product explore merchandise
categories and as they follow a
Grid Layout Linear
departments. peremeter.
System of shelving where
fixtures can be arraged
 COLLEGE SCHOOLS SCHOOL LINE

ENTRY
CELLAR
PAY POINT

TOTTO KIDS

SHOWCASE
TRAVEL LINE ACCESSORIES WORK LINE
TOTTO warehouses are constantly organized according to the seasons they handle. A sample of
organization of the school season was designed, where the backpacks for the students are at first sight of
the customer when he enters the store, followed by the university backpacks and then the line of work.

The travel line in this season has sales but very rare, it is for this reason that it is in the back of the store.

In the center of the store is what is the children's line, where it is a great attraction for its strong and pastel
colors which makes the store look even more striking.
TOTTO POP material

 Stopper: is used to mark the categories and functionalities of each totto product.