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POLITICAL

 Colgate being spread across the globe, it may get affected depending on the political stability of
the regional government
 Political control of the labor unions 

ECONOMIC
 Largely depend on the demand for products
 The rate of currency exchange
 Positioning in the “Super Premium Segment”
 Current economy recession affect’s consumer behavior

Social
 Population Changes
 Falling birth rate will decrease in demand
 Socially responsible company

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