TY - JOUR

AB - Describes the theory and practice of marketing positioning strategy.

Reviews the basic decision components or “anatomy” of marketing

positioning strategy formulation from a theoretical-prescriptive

perspective, and highlights those factors considered to be critical to

success. Explains how a small UK-based computer company put these

principles successfully into action.

VL - 12

IS - 4

SN - 0263-4503

DO - 10.1108/02634509410060695

UR - https://doi.org/10.1108/02634509410060695
A1 - Brooksbank Roger
PY - 1994

Y1 - 1994/01/01

TI - The Anatomy of Marketing Positioning Strategy

T2 - Marketing Intelligence & Planning

PB - MCB UP Ltd

SP - 10

EP - 14

Y2 - 2019/08/14

ER -