1/31/2021 Water Purifier Market Size, Share, Trends | Global Industry Report, 2027

 Water & Sludge Treatment / Water Puri er Market

Water Puri er Market Size, Share & Industry Analysis, By Product Type PUBLISHED ON:
Jun, 2020
(Point-of-use Filters {Under the Counter Filters, Counter Top Filters,
Pitcher Filters, Faucet-mounted Filters and Others} and Point-of-entry Market BASE YEAR:
Research
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Filters), By Category (RO Filters, UV Filters, Gravity Filters and Others), Report
By Application (Residential and Commercial) and Regional Forecast, HISTORICAL DATA:
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2020-2027 2016-2018

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Region : Global | Format: PDF | Report ID: FBI103118 Share Check Discount
120
 
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The global water puri er market size was USD 25.71 billion in 2019 and is projected to reach USD
45.00 billion by 2027, exhibiting a CAGR of 7.2% during the forecast period.
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Water puri er consist of mainly two types of water puri cation systems. One is installed at the Requirement
point of water entry into buildings and termed as a point-of-entry water puri cation system or Broader Insights Pertaining to a Speci c
Segment or Region
whole house lter system. The other is installed at the endpoint where water is used for
Breaking Down Competitive Landscape as
consumption and known as point-of-use water puri cation systems. Installing both point-of-entry
per Your Requirement
and point-of-use lter systems results in complete water puri cation from water softening to
Other Speci c Requirement on
removing pathogens. This puri er removes contaminants in the raw water with the help of lter Customization
media and convert it into better quality water which can be safely used for general and
specialized purposes. These puri ers are available in the market with di erent technologies
including reverse osmosis, ultra-violet, and gravity-based puri cation process.

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Emergence Of Smart Water Puri er Is Boosting The Growth Of The Market

A new trend observed in the market is the introduction of smart water puri er with advanced sales@fortunebusinessinsights.com
technologies. These smart puri ers are easy to operate and are designed with a multi-stage
puri cation process. These puri ers monitor the water usage and adjust settings as per
requirements. Moreover, Smart puri ers are con gured to send alerts or noti cations to users at
the end of their maintenance cycle. Therefore, the rapid emergence of these smart technology-
based puri ers is expected to boost market growth during the forecast period.

DRIVING FACTORS
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Multiple Bene ts Associated with the Use of Water Filters to Spur Demand

Water puri cation products remove the harmful bacteria, viruses and other contaminants and
make the water safe for drinking. By removing cryptosporidium & giardia, it reduces the risk of
gastrointestinal diseases by 33 percent. Also, it helps in removing chlorine & chlorine by products
and lower risk of rectal & bladder cancer. Moreover, drinking clean water improves the digestive
system, keeps the energy level optimum, helps in improving skin health, reduces weight, and
boosts the overall immune system of the body. Water puri cation increases the quality of water
taste & avor. Therefore, using clean water for washing & cooking retains the natural taste of
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food. Home water lter systems remove certain minerals, which can a ect the quality of overall
quality of water. Water ltration at the point of water entry improves the life of piping systems. In
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addition to this, the water lters are cost-e ective with minimum maintenance cost. Enabled by
these factors, the demand for water puri ers is expected to increase in the forthcoming years. Check Discount

RESTRAINING FACTORS Speak To Analyst

High Maintenance Cost of Filters Is a Key Challenge for Growth of the Market Inquire Before Buying

To keep the water quality intact, the lters used in water puri cation systems need to be replaced
timely. The replacement criteria for respective lters is dependent upon the product type and
technology used in the puri cation system. In general, point-of-entry lters need to be replaced
after ve to six years, whereas point-of-use lters should be replaced after six to twelve months.
This, in turn, increases the maintenance cost of overall water puri cation system. Therefore, the
high cost of lters is a key challenge for growth of the market.

SEGMENTATION

By Product Type Analysis

Point-Of-Use Filters Segment To Maintain As The Largest Segment In The Market

By type the water puri er market has segmented into point-of-use lters and point-of-entry
lters. Point-of-use lters segment has further divided into countertop , under the counter,
faucet-mounted, pitcher and others. Among these, point-of-use lters is the largest segment in
the market. Point-of-use lters are compact setups and can be easily installed without acquiring
too much space. Low volume capacity makes these lters suitable for lighter applications where
water is nally consumed. Among point-of-use water lters, countertop lters accounted for
major revenue share in the market. Reverse osmosis point-of-use water lters are gaining
popularity due to its high-quality water output & space-saving designs.

The point-of-entry segment was registered as the second-largest product type in the market in
2019. These systems are generally installed at the mainline where water enters at the home and
is ideal for domestic purpose. Point-of-entry lters are also known as whole house water lters.
The treated water is delivered to the kitchen, bathroom, toilet, refrigerator, and washing machine
. Point-of-entry lters are expensive and have higher water treatment capacity than point-of-
use lters. Higher capacity & volume make point-of-entry lters more durable.

By Category Analysis

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RO Filters To Register Itself As The Largest Segment Over The Forecast Period

The market, based on category has been categorized into UV lters, RO lters, Gravity lters, and
others. Out of these categories, RO lters held the largest share in terms of revenue in the
market in 2019. RO water lters are expensive and specially designed to produce bottled water
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1/31/2021 Water Purifier Market Size, Share, Trends | Global Industry Report, 2027

highly recommended to treat water due to its excellent barrier capability against harmful
minerals. Sometimes, these lters restrict essential minerals including iron, calcium and
magnesium, which further changes the taste of water. Also, RO lters require timely replacement
of lter media, which in turn increases the overall maintenance cost of these lters.

Gravity lters accounted for the second-largest share in the market. In these lters, water is
puri ed with the help of gravity. Water is ltered as it ows from the upper compartment to the
bottom compartment without any external force. Moreover, these lters are comparatively less
expensive, easily mounted at any place, and don’t require electricity & running water to operate.
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With the proper and timely replacement of lters, these lters can last for a longer time.

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By Application Analysis
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Residential Segment to Be the Fastest-Growing Application in The Market

Based on the application, the market is classi ed into residential and light commercial. The Speak To Analyst
residential water puri er segment was the largest application segment in 2019 and the trend is
projected to remain the same during the forecast period. In comparison with commercial Inquire Before Buying

buildings, water is extensively consumed in residential buildings for cooking, washing, bathing,
and other purposes. Moreover, rapid urbanization across the world is projected to create more
need for water puri cation products during the forecast period. According to the United Nations
2018 Revision of World Urbanization Prospects, over 55% of global population resides in urban
areas and the number is projected to reach 68% by the end of 2050.

REGIONAL INSIGHTS

Asia Paci c Water Puri er Market Size, 2019 (USD Billion)

ASIA PA
USD 9.39

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Asia Paci c accounted for the largest share in the global market in 2019. Also, the region is
projected to be the fastest-growing at a CAGR of 9.0% during the forecast period. In Asia Paci c,
China is the largest shareholder followed by Japan. Though the penetration rate of water puri er
is less in developing countries such as India, awareness about waterborne diseases and their
adverse health e ects on the body is increasing. Moreover, key global leaders such as A.O. Smith
Corporation, Brita LP, and others are signi cantly investing in the Indian water puri cation
market. Therefore, India is expected to grow at the fastest rate during the forecast period. Japan,
South Korea, Australia, New Zealand are few of the countries that represent high penetration rate
for water puri cation products.

Europe accounted for the second-largest revenue share in the market. In Europe, Germany held
the largest market share followed by the U.K. Increasing use of tap water is the key driving factor
for the growth of the market in Europe. North America accounted for the third-largest share in
the market in 2019. In North America, the U.S. is the major contributor to the growth of the
market followed by Canada owing to the presence of water puri er manufacturers in the region
and well-established market for water puri ers. Most the Americans are aware about importance
of clean drinking water. Therefore, most of the households adopt water puri cation systems to
access clean water.

KEY INDUSTRY PLAYERS

Key Players Use Organic and Inorganic Growth Strategies to Maintain Their Position in the Market         
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Key Players are launching new products and investing to develop new production facilities to
Maintain Their Position in the Water Puri ers Market.

Key players operating in the global water puri er market are considerably investing to establish
new water puri cation system manufacturing units. To achieve competitive age, most of the
leading water puri cation system manufacturers are developing new products incorporating
latest water puri cation and internet of things technologies. Global leaders adopted merger
and acquisition strategies to extend their product o erings and geographical reach. Small and
medium scale companies are entering in distribution contracts with local suppliers to excel their
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revenues. Moreover, marketing through water campaigns, developing retail websites are some of
the key sales strategies implemented by local players.               
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LIST OF KEY COMPANIES PROFILED: Check Discount

A. O. Smith Corporation (USA) Speak To Analyst

Brita LP (USA)
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Pentair PLC (USA)

Culligan International Company (USA)

Unilever PLC (UK)

Panasonic Corporation (Japan)

LG Electronics (South Korea)

Helen of Troy Limited (USA)

Best Water Technology Group (Austria)

Kent RO Systems Ltd . (India)

iSpring Water Systems LLC (USA)

The 3M Company (USA)

Honeywell International Inc. (Switzerland)

General Electric Company (USA)

Eureka Forbes Ltd . (India)

KEY INDUSTRY DEVELOPMENTS:

December 2019 – Kent RO Systems Ltd. announced plans to invest around US$ 19 million
in the next three years to develop a new manufacturing unit. The company is aiming to add
an annual capacity of 0.4 million through its third unit to double its revenue. 

April 2019 – Culligan International launched ClearLink Connect and Drinking Water
Connect accessories. These new accessories can be connected to drinking water systems
using a mobile app and a Wi-Fi. This allows consumers to regularly monitor economic as well
as technical performance of drinking water systems.

REPORT COVERAGE

An Infographic Representation of Water Puri er Market

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The water puri er market report o ers an in-depth analysis of the global market by providing key
factors including major market players, major applications and product categories. In addition,
the study o ers trends pertaining to this market and highlights major industry developments.

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REPORT SCOPE & SEGMENTATION

 ATTRIBUTE   DETAILS
Study Period    2016-2027
Base Year   2019
Forecast Period   2020-2027
Historical Period   2016-2018
Unit   Value (USD Billion)
By Product Type
Point-of-use Filters
Under The Counter Filters

Counter Top Filters

Pitcher Filters

Faucet-mounted Filters

Others

Point-of-entry Filters

By Category
RO Filters

Segmentation UV Filters

Gravity Filters

Others

By Application
Residential

Commercial

By Region
North America (U.S. and Canada)

Europe (Germany, UK, France, Italy and Rest of Europe)

Asia Paci c (China, India, Japan, ASEAN and Rest of Asia Paci c)

Latin America (Brazil, Mexico, and Rest of Latin America)

Middle East& Africa (the Middle East and Africa)

FREQUENTLY ASKED QUESTIONS

How much is the water puri er market worth?

Fortune Business Insights says that this global market size was USD 25.71 billion in 2019 and
is projected to reach USD 45.00 billion by 2027.

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1/31/2021 Water Purifier Market Size, Share, Trends | Global Industry Report, 2027

At what CAGR is the water puri ers market projected to grow in the forecast period (2020-
2027)?

What is the leading product type segment in the market?

What is the key factor driving the market?

Which region held the highest market share in the global market? Request Sample

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Which key players are operating in the market?
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