Title – Global Insurance Advertising Market By Product (Non-health Insurance and Life Insurance), By

Application (Direct Marketing, Network Marketing, Mobile Marketing, Other), By Geographic Scope &
Forecast.

Global Insurance Advertising Market Size and Forecast

The increasing usage of electronic devices, such as smartphones, laptops, and tablets, coupled with a
rise in the number of internet users, has expanded the scope of digital insurance advertising. Along with
this, technological progress has led to the evolution of cloud advertising and other advertising business
models. This will foster market growth.

Global Insurance Advertising Market Definition

Insurance is a contract, or a legal policy, during which an individual receives financial protection or
reimbursement against losses from an insurance firm. The company clients' risks to secure payments
more affordable for the insured. Insurance advertising refers to any advertisement intended to
encourage persons or companies to buy insurance. It may accomplish this by directly marketing
insurance products, by encouraging a possible customer to become more willing to receive sales calls
through direct mail or any number of other methods. Insurance advertising regularly centers on an
insurer's understanding to settle claims. Online insurance advertising is a marketing tactic adopted by
several organizations, which involves the use of the internet as a medium to gain website traffic, and
target and delivers marketing messages to the right customers.

Global Insurance Advertising Market Overview

Global insurance advertising aids consumers in discovering new products or services and learning about
the upcoming insurance of new market players. On the other hand, it helps advertisers in announcing
new, and helpful information, and simultaneously educating consumers about their new products and
services. It is also utilized to promote messages among uninsured people. Besides this, the increasing
usage of electronic devices, such as smartphones, laptops, and tablets, coupled with a rise in the
number of internet users, has expanded the scope of digital insurance advertising. Along with this,
technological progress has led to the evolution of cloud advertising and other advertising business
models. Moreover, ad agencies globally are continuously expanding their spending on advertising within
the entertainment, out-of-home and digital divisions. These have positively anticipated in propelling the
growth of the global insurance advertising market.

There are certain constraints and obstacles faced that will hinder the overall market growth. The factors
such as lack of integration with legacy systems and the absence of standards and protocols are limiting
the market growth. There could be huge defects in the legacy systems, as these systems do not have
clear interfaces and their documentation is scarce. The possibility of errors such as inadequate data
grows manifold, as the legacy systems sometimes lack well-defined interfaces. These are the potential
restraints hampering the overall growth of the global insurance advertising market. Nevertheless, the
advancements in technologies, increasing adoption of IoT insurance such as sensors and Radio
Frequency Identification (RFIDs), and untapped potential in emerging markets offer beneficial growth
opportunities.

Global Insurance Advertising Market by Product

 Non-health Insurance
 Life Insurance

Based on Product, the market is bifurcated into Non-health Insurance and Life Insurance. The life
insurance segment holds the largest market share and is estimated to witness the highest CAGR during
the forecast period. The factors that can be attributed to increasing awareness regarding health
insurance and untapped potential globally is accelerating the demand for this segment.

Global Insurance Advertising Market by Application

 Direct Marketing
 Network Marketing
 Mobile Marketing
 Other

Based on Application, the market is bifurcated into Direct Marketing, Network Marketing, Mobile
Marketing, Other. The direct marketing segment holds the largest market share during the forecast
period. Direct marketing is one of the most reliable and cost-effective marketing tools. It supports to
generate quality leads for insurance agents.

Global Insurance Advertising Market by Geography

On the basis of regional analysis, the Global Insurance Advertising Market is classified into North
America, Europe, Asia Pacific, and Rest of the world. Asia-Pacific holds the largest market share. The
rapid economic developments, globalization, digitalization, strong governmental initiatives, and ongoing
projects will boost the market in the APAC region.