QUIZ 2

Q) Market strategies of Supreme? Target markets?

Supreme is more than just an obsession than a brand. They always come up with a very
limited collection which creates the hype and hence people feel like they are a part of
something exclusive. Their collection has an ‘IT’ factor. They always under produce as
compared to their demand to catch consumers’ attention following ‘The art of limited
supply.’ They also create hype by collaborating with celebrities for. Example when Kanye
wore the Nike x Supreme shoes, the resell value increased. So, by different collaborations
their hype increases. Not only they collaborate with sportswear brand but Supreme has also
collaborated with high end brand like Louis Vuitton. They always come up with simple yet
sophisticated designs. They are the street style sensation and always have the coolest
products. Supreme is the most popular street wear brand with targeting mostly the niche,
cool-kid consumers. They have the most unique approach towards customer. Also, one
significant strategy they use is that their products are mostly unisex to catch more attention
and consumers. Also, since the brand has emerged, their inventory has always been small and
they don’t release a lot of products. Their collection are also unavailable at large retail stores
hence keeping the availability limited. Also, they are authentic and initially keep their prices
low but due to low product availability and more demand, their products resell at very high
prices. They manage their socials and website in a very unique but interactive manner. They
have polls on Instagram so they are constantly aware of what their consumers want.

Target Market:
Supreme mostly target the people ranging from ages 18-25. Mostly, they target skaters and
hipsters who opt for street style clothing and accessories. Initially they target mostly the
males but now they target and cater females as well due to a rise in the skate culture. Their
unique style and products are usually unisex so they cater to all genders. Furthermore, they
initially targeted only youngsters and adults (16-35) but now they are also targeting the
people above 35. So, they are also targeting more people now.