MARKETING PLAN

 BUSINESS MISSION STATEMENT

 OBJECTIVES

 As a new company, our first objective is to give information to our

customer about our products and services
 To develop recognition and association with the customers.
 Our strategy is based on superior performance in the following area:
product quality and customer service (includes repairs and tune-ups)

 SITUATION ANALYSIS

 STRENGTHS:
- Cycling is a low-impact means of exercise which people of all ages can
learn and enjoy.
- Provides excellent customer service including: bike training and
instruction for proper use, bike fittings, safety trips and repair.
- Uniqueness of the bicycle
 WEAKNESSES:

- Prices are relatively high

- Seasonality of the business might become a challenge

 OPPORTUNITIES:
- Increasing trend of healthy and active lifestyle.
- Local schools and universities located 3 miles from retail store.
- Areas experiencing too much traffic.

 THREATS:
- Price pressure from mass merchants and enormous discount chains.
- Fluctuations with in the economy that have an effect on discretionary
spending.

 MARKETING STRATEGY
 Our marketing strategy seeks to optimize our advantage of prime location.
We want customers to envision us as a part of their daily expertise, and a
shop they can depend on for quick repair and maintenance service. Also,
we want to connect to more customers and even other companies that
might be interested in our products by the use of the internet for more
convenience.
 TARGET MARKET STRATEGY
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 MARKETING MIX
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 IMPLEMENTATION, EVALUATION, AND CONTROL

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