Assignment # 01

By

AQIB RAZA
CIIT/FA19-BCS-126/ATK

Teacher: Mr. USAF MARWAT

Submission Date: Thursday, March 4, 2021

COMSATS University Islamabad

Attock Campus
Spring, 2021
WHAT IS EXTERNAL COMMUNICATION

Before we move on to the main question, let's first understand what external communication is?

DEFINITION:

External communication is the transmission of information between a business and another

person or entity in the company's external environment.

HOW DOES CUI ATTOCK CAMPUS COMMUNICATE

EXTERNALLY?

Comsats attock campus use the following ways to communicate externally which are given
below.

• Websites
• Conferences and live consorts
• Email and newsletters
• Social media
• Press releases

WEBSITES:

comsats attock campus use different advertising strategies like developing useful website
content. are also beneficial in providing crucial information about the comsats attock campus.
Websites play a great role in building strategies of external communication as these acts as a hub
for a business’s other activities related to building its organization. Moreover, by inviting
comments and people to contact through the comment section and contact page, comsats attock
campus ensure two-way communication.

CONFERENCES AND LIVE CONSORTS:

Comsats attock campus organize Different conferences or seminars and live events to boost
external communication. that are considered as one of the important ways to boost external
communication.
EMAIL AND NEWSLETTERS:

Comsats attock campus used email and newsletters to communicate externally. Comsats attock
campus is used for the purposes to build a long-term relationship with different stakeholders that
are external to an organization.

SOCIAL MEDIA:

comsats attock campus communicate externally with Social media because social media is
considered as an advanced and the latest external communication medium.

PRESS RELEASES:

Comsats attock campus communicate externally with Press releases and press coverage also play
a vital role in external communication as organizations can improve their image and credibility
through media outlets and press releases. Also, connecting with different organization is possible
through these.