Vacation Travel Customer Journey Map Template

Customer Before During After

Customer Phase

Customer Awareness Research and Buying Preparation and Leaving Vacation Returning Post-travel
Customer Journey
Stages

Customer Desire for travel Explore options Select vacation Booking Getting Preparation Packing Travel to location Check In Reconnoiter Experience vacation Packing Travel home Packing up Pay the bills Remember Dream about
Customer Journey documents experience next vacation

Image

Customer Activities

Customer Goals

Customer Needs

Customer

Customers
Emotional State

Quote

Experience

Thinking

Feeling

Insight Evidence

On Stage

Touchpoint:
Digital

Interactions

On Stage

Touchpoint:
Physical

Interactions

On Stage

Touchpoint:
Print

Interactions

Backstage

Potential
Opportunities

Idea 1

Idea 2

Idea 3

Backstage

Objective

Experience Objective

Business Objective

Backstage

Development
Priority

Priority explanation

Impact / value level

Effort level

Backstage

Work Streams
Development Projects

Description

Leader and Team

Output What & When