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Service Marketing: Case Study 1 Sullivan Ford Auto World: Question No 1: Marketing A Car
Service Marketing: Case Study 1 Sullivan Ford Auto World: Question No 1: Marketing A Car
Case study 1
Sullivan Ford Auto World:
Question no 1:
Marketing a car:
Marketing a car is buying and selling of a car their
advertisement, promotions, that attracts customer to buy a car to
generate profit
It works on marketing mix and it’s an orthodox way.
Marketing a service:
It is based on relationship and value. It is a form of a product that
consists of activities benefits or satisfaction offered for sale and are
essentially intangible and don’t result in ownership of anything.
Difference
Marketing A car Marketing a Service