Our chosen company is Odd and Eve for documenting a brand strategy proposal.

The company
makes handcrafted and hand painted traditional shoes like Khussas, Kohalpuris and Peshawari
Chappals. Through this document we want to understand the purpose of this brand’s existence,
its brand narrative and how the brand message and story has unfolded and how it should be
delivered to the potential customers to the future. Our aim is to develop a long-term plan so that
Odd and Eve can achieve its specific goals and we will cover all the major aspects of this
business such as customer segmentation, competitor analysis.
Furthermore, our analysis of the brand is that Odd and Eve has not used socio cultural
advertising yet. Thus, we have included a short story board for a video advertisement that
incorporates a cultural contradiction existing in our society and a myth to resolve that
contradiction.