Professional Documents
Culture Documents
Prasar Bharati (India’s Public Service Broadcaster) is the public service broadcaster in the
country, with Akashwani (All India Radio) and Doordarshan as its two constituents. It came into
existence on 23rd November 1997, with a mandate to organize and conduct public
broadcasting services to inform, educate and entertain the public and to ensure a balanced
development of broadcasting on radio and television.
OBJECTIVES
The major objectives of the Prasar Bharati Corporation as laid out in the Prasar Bharati Act,
1990 are as follows:
(i) Upholding unity and integrity of the country and the values enshrined in the
Constitution.
(ii) Promoting national integration.
(iii) Safeguarding citizens’ rights to be informed on all matters of public interest and
presenting a fair and balanced flow of information.
(iv) Paying special attention to the fields of education and spread of literacy, agriculture,
rural development, environment, health & family welfare and science & technology.
(v) Creating awareness about women’s issues and taking special steps to protect the
interests of children, aged and other vulnerable sections of the society.
(vi) Providing adequate coverage to the diverse cultures, sports and games and youth
affairs.
(vii) Promoting social justice, safeguarding the rights of working classes, minorities and
tribal communities.
(viii) Expanding broadcasting facilities and promoting research and development in
broadcast technology.
The Chairman is a part time member with six year tenure. The Executive Member, the
Member (Finance) and the Member (Personnel) are whole time members, also with six year
tenure, subject to the age limit of 62 years.
Prasar Bharati Board meets from time to time and deliberates on important policy
issues and gives directions to the executive to implement policy guidelines.
Shri C. Viswanath
Addl. Secretary, Ministry of I&B
Off. Tel.:: +91-11-23383775
Nominated Member
3 Fax :: +91-11-23386915
(Prasar Bharati Board)
e-mail: as-moib@nic.in
Shashtri Bhawan
New Delhi - 110 001
Shri B. B. Pandit
Member (Finance)
Prasar Bharati Secretariat, Off. Tel.:: +91-11-23352551
4 2nd Floor, PTI Building, e-mail: bbpandit.pbi@nic.in
Parliament Street,
New Delhi – 110 001
Prof. S. K. Barua
Part Time Member
Off. Tel.:: +91-79-66324848/ 4845Fax +
(Prasar Bharati Board) Director,
9 91-79-26308345e-mail:
Indian Institute of Management
director@iimahd.ernet.in
Ahmedabad,Vastrapur,
Ahmedabad - 380 015
Muzaffar Ali
Part Time Member
(Prasar Bharati Board)
11
Kotwana Studio, Jaunpur Village, e-mail: muzaffaralikotwara@gmail.com
Mandi Road, Mehrauli,
New Delhi - 110 047.
Shri L. D. Mandloi
DG: AIR
Ex-officio Member
Off. Tel.:: +91-11-23421300, 23421061
(Prasar Bharati Board)
12 Fax :: +91-11-23121956
All India Radio,
e-mail: dgair@air.org.in
Akashwani Bhavan,
Parliament Street,
New Delhi – 110 001
Shri Tripurari Sharan
DG: DDn
Ex-officio Member
Off. Tel.:: +91-11-23386055
(Prasar Bharati Board)
13 Fax :: +91-11-23385843
Doordarshan,
e-mail: dgdd@doordarshan.gov.in
Doordarshan Bhavan,
Mandi House,
New Delhi - 110 001
SI.
NAME DESIGNATION Telephone
No.
1 Smt. Mrinal Pande Chairperson
011-23737589
Shri B. Madan Mohan Das PS to Chairperson
011-23753687 (F)
2 Shri Jawhar Sircar CEO
011-23737603
Shri A. Haridas Sr. PPS to CEO 011-23352558
011-23352549 (F)
Shri S. Sivarama Krishnan PS to CEO
Shri T. L. Baby PA to CEO
3 Shri B. B. Pandit Member (Finance)
Smt. Sudesh Chopra Sr. PPS to M(F) 011-23352551 (O)
011-23737667 (T/F)
Shri R. N. Soni PA to M(P)
011-23737606 (Fax)
Shri ....................... PA to M(P)
5 Shri J. P. S. Chawla ADG (B&A)
Shri Kuldip Kumar PA to Sr. GM (B&A) 011-23352540 (T/F)
PA to Sr. GM (B&A) & (Fin.) -
Smt. Anita Katyal
Posted in DDn
All important policy matters relating to finance, administration and personnel are
submitted to the CEO and the Board through the Member (Finance) and the Member
(Personnel) as required, for the purpose of advice, implementation of proposals and decisions
thereon. Officers from different streams working in the Prasar Bharati Secretariat assist the
CEO, the Member (Finance) and the Member (Personnel) in integrating actions, operations,
plans and policy implementation as well as look after the budget, accounts and general
financial matters of the Corporation.
Prasar Bharati also has a unified vigilance set up at the headquarters, headed by a Chief
Vigilance Officer.
Prasar Bharati Marketing offices located at Mumbai, New Delhi, Kolkata, Chennai,
Bangalore and Hyderabad look after marketing activities of both All India Radio and
Doordarshan.
To facilitate decision making, the Policy & Executive Committee (earlier known as
Management Committee) chaired by the CEO, has been constituted for both All India Radio and
Doordarshan.
The Directorate General of All India Radio and the Directorate General of Doordarshan
are headed by the Directors General. They function in close association with the Member
(Finance), the Member (Personnel) and the CEO, in carrying out the day to day affairs of AIR
and Doordarshan. Both in AIR and Doordarshan, there are broadly four different wings
responsible for distinct activities viz. Programme, News, Engineering and Administration &
Finance.
A national service planned, developed and operated by the Prasar Bharati, India’s Public
Service Broadcaster.
Sound broadcasting started in India in 1927 with the proliferation of private radio clubs.
The operations of All India Radio began formally in 1936, as a government organization, with
clear objectives to inform, educate and entertain the masses.
Broadcasting in India, being a national service, constitutes the most powerful medium of
mass communication. It plays a significant role, as a medium of information and education, in a
developing country, where the reach of other communicating media is not extensive.
All India Radio keeps the people all over the country informed quickly about
Government policies, plans, programmes and achievements, through the medium of sound
broadcasting with a variety of programmes. It also keeps the people informed of the important
news and current events of topical interest and provides an appreciable amount of entertaining
programmes. Through its broadcasting, AIR seeks to promote education, national integration
and also develop various aspects of Indian culture. It also gives timely assistance to public and
Government Departments by quick dissemination of information during natural calamities. It
runs a Commercial service which helps in promoting sale of goods and services through
advertisement. In short, it informs, educates and entertains people in different languages,
through a variety of programmes on cultural, educational, scientific, agricultural, health,
hygiene, fine arts, socio-cultural themes, etc. and earns substantial revenue for the
Government through Commercial Broadcasting.
When India attained Independence in 1947, AIR had a network of six stations and a
complement of 18 transmitters. The coverage was 2.5% of the area and just 11% of the
population. Rapid expansion of the network took place post Independence.
AIR today has a network of 237 broadcasting centres with 149 medium frequency(MW),
54 high frequency (SW) and 177 FM transmitters. The coverage is 91.85% of the area , serving
99.18% of the people in the largest democracy of the world. AIR covers 24 Languages and 146
dialects in home services. In Externel services, it covers 27 languages; 17 national and 10
foreign languages.
All India Radio is divided into four wings: Programme, News, Engineering,
Administration & Finance:
Programme Wing deals with all aspects relating to programme conception, production
and procurement at the national, regional, and local level.
News Wing puts out news bulletins and other current affairs programmes at the
national and regional level.
Engineering Wing deals with all the hardware requirements of the entire network,
including the space segment and the studios, transmitters etc.
Administration and Finance Wing deals with the administrative and financial aspects
including general administration, personnel management, budget and plan coordination.