Professional Documents
Culture Documents
What is Perception?
1. Perception – how we interpret sensory impressions to give meaning to our environment
2. Factors that influence perception:
a. Target – proximity, size, background, novelty, motion
i. Example: Marketing
b. Perceiver – attitudes, motives, interests, experience
i. Our personal experiences and attitudes affect how we see something
c. Situation – time, work setting, social setting
i. Example: You wouldn’t notice someone wearing party clothes at a
restaurant Friday night, but you would notice someone wearing party
clothes at the office on a Monday
Person perception: making judgments about others
1. Person perception – the perceptions people form about each other
2. Attribution Theory – explains the ways we judge people differently depending on the
meaning we attribute to a behavior
a. When we observe an individual’s behavior, we attempt to determine whether it
was caused by:
i. External
ii. Internal
b. Thee factors that determine if something is external or internal:
i. Distinctiveness
1. High distinctiveness = external
2. Low distinctiveness = internal
a. Someone who always gets an A on tests getting a C is
distinct and maybe it’s because they had work and
couldn’t study (external). Someone who always gets Cs
that gets a C is because they’re a average student
(internal).
ii. Consensus
1. High consensus = external
2. Low consensus = internal
a. All students raising hands mean there is a good professor
(external)
b. Only one student raising hand means that person is
curious (internal)
iii. Consistency
1. High consistency = internal
2. Low consistency = external
a. Someone who is always late being late is because they’re a
late person (internal). Someone who is never late suddenly
being late means there was probably traffic (external)
3. Fundamental attribution error – underestimate influence of external factors and
overestimate the influence when judging other people
4. Self-serving bias – attributing personal success to internal factors and blaming failures
on external factors
Common shortcuts in judging others
1. Selective perception – tendency to interpret what one sees based on interests,
background, attitudes, experience
a. I BAE
b. We can only take in certain stimuli so any characteristic that makes a person or
object stand out will increase the possibility we perceive it
c. We may draw unwarranted conclusions from an ambiguous situation
2. Halo effect – drawing a positive impression about a person based on a single
characteristic
a. You see someone with a clean office and assume they are the best worker ever
3. Horns effect – drawing a negative conclusion about a person based ona single
characteristic
a. You see someone with a messey desk and assume they are a bad worker
4. Contrast effect – evaluation of a person that is affected by comparion to people who
rank higher or lower on the same charcateridtics
a. Our reaction is infleucned by other people we have recently encounrted
5. Stereotyping – judging someone based of of one’s perceptions about the group they
belong to
a. Heuristics – shortcuts to deal with a high number of stimuli to make a decision
Specific applications in organizations
1. Employment interview
a. We form impressions withing a tenth of a second and interviwers’ decision
change very little after the first 4 or 5 minutes
b. Information elicited early in the interview carries greater weight than does
information elicited later in the interview
2. Performance expectations
a. If a manager expect big things form her team, they aren’t likely to let her down.
If she expects the bar eminimumm, that is what she’ll get. Expectations become
reality.
b. Self-fufilling prophecy – an individuals behaviro is determined by others’
expectations
3. Performance evaluations
a. Evualtors can make the error sin their evaluation
What about ethics in decision making?
1. Three ethical decisions criteria
a. Utilitariansism – the greatest good for the greatest number of people
b. Rights
i. Set forth in US Bill of rights
ii. Respecting basic rights of indivduals, such a right to proavcy, free speech,
and due process
iii. This protects whistlblowers
c. Justice – equitable distrivution of benefits and costs, impose rulesfairly and
impartially
i. Deonance – ethical decisions are mad ebecause you “ought to” to be
consistent with moral norms, stanrads, rules, laws
2. Behavioral ethics – analyzing how we behave when confronted with ethical dilemmas
3. How to increase ethical decision making
a. Superficial aspects of workplace affect ethical decisions
b. Encourage conversations about moral issues
4. Lying
a. Lying cannot be detected through:
i. Nody language
ii. Facial expressions
iii. Written words
b. Best hope for lie detection is to read combination of cues unqiue to the person
Perceived organizational support – the degree to which an employee feels valued by their
organization and believe dthey care about them
Organizational commitment – identifying with the goals of an organization and wisihing to
maintain membership
Psychcological empowerment – the degree to which a person believes they have influence over
their performance, meaningfulness of their work
Job involvement – identifying with yoru work and connecting your performance to your self-
worth
Employee engagement – being involved with, satisfied, and enthusiastic about their job
1. independent
2. employee engagement