Subject Name

Submitted By: Hamza Khalid (9181010)

Submitted To: Sir Ammar Farooqi
Semester: BBA 5th c (Morning)
Submission Date: 18March 2021

Department of Management Sciences

National University of Modern Languages Islamabad
Customer value measures a product or service's worth and compares it to its possible
alternatives. This determines whether the customer feels like they received enough value for
the price they paid for the product/service.

We can look at customer value as insight into buyer's remorse. If customers feel like the total
cost of an item outweighs its benefits, they're going to regret their purchase. Especially if
there's a competitor who's making a better offer than yours for a similar product or service.
Understanding customer value and how to calculate it can help your business price products
fairly and reduce friction within the customer experience.

Example
Amazon
Aims to change the digital marketing industry to understand ultimate customer satisfaction.

 Amazon ensures all products listed on the website are a one-stop solution for all customer
needs.

 Amazon emphasizes customer experience by offering only 100% genuine products, safe
and convenient payment options, speedy product delivery and free returns.

JAZZ
Innovation: Innovate to make life easy for our people and explore smart ways for getting the
desired results.
Teamwork: Support each other to achieve our individual and Team goals. We are “One
Company, One Team with One Goal” of becoming number 1.
Innovation: Innovate to make life easy for our people and explore smart ways for getting the
desired results.
Drive performance: Performance-driven culture whereby we strive hard and take appropriate
actions that lead to favorable results for us and our business while rewarding our top
performers.