What is it?

A strategic management template for developing new or

documenting and upgrading existing business models.

It is a visual chart with elements describing a firm's value

proposition, infrastructure, customers, and finance.

It has at least 9 building blocks.

 Why Business Canvas?
To understand the external influences that affect the decision-
making process of social investors who will be using funds to
shape their market place.

To be able to appreciate the unmet social needs to be addressed.

To be able to tell a compelling story about the impact the market

it operates in, their financial performance and their
implementation plan.

To be able to design a business model for the company

How Does It Look Like?
How to use BMC?
 Customer Segments
Which customers and users are you serving?

Customers are the heart and soul of the business

Mass market: no different between segment

Niche market: a small specialized market
Segmented: different segments are chosen
Diversified: two segments with totally different needs and problems

* People based on the same segment would have similar needs

and can be accessed through similar channel
 Why you
Value Proposition sell?
What is the unique about your service to the customers?

What is the reason the customer choses you?

Does your value proposition satisfying customers need or solve

their problem?

Example: Newness, performance, customization, design, brand,

price, cost reduction, risk reduction, accessibility and
convenience
 How to
Channels reach?
How the Customer Segments will be reach or connected ?

How will you distributed the product or service that you offer?

Which channel are effective?

Which channel are efficient?

Example: Direct selling, Online service, Outlets, franchises,

retails, strategic alliances, agents and etc.
 How to
Customer relationship reach?
What relationship that the target customer expect you to
establish

What kind of step have you taken to establish and maintain with
your customer?

Example: Personel assistance, self-service, automated services,

communities, co-creation and etc.
 Where and
Revenue Streams how much will
you earn?
What value do your customers want to pay? How?

What kind of activities and service that you offer that generate
income for your company?

Example: Sales of goods, users fees, renting, licensing,

consultation fees and etc.
 What you
Key Resources need to sell ?
What kind of resources do you need to generate your business?

Assets can be owned, lease or obtained by making use of the

key partners

Example: Human resource, facilities, building, technology,

machine, partnership, financial and etc.
 What to do to
Key Activities reach?
What is your key activities that has to be carry out in order to
make your business model work?

Which activities do you need to perform well in generating

revenue?

Example: Production, design, innovation, networking, sales,

marketing, promotion, service and cost reduction
 Key Partners Who do
Who is your partner and suppliers ? you work
With whom are you acquainted to boost your company ?
with?
They can be strategic alliance between non-competitors, joint ventures from
different industries, buyer-supplier relationship or strategic partners between
competitors.

Example: Upper Staff Management, Government Agency, University,

Institutions and others
acquisition of
optimization reduction of
Key partners particular
and economy risk and
motivation resources and
of scale uncertainty
activities
 Cost Structure
How much
What is the most important cost to generate your does it
business ?
cost?
List the cost based on your activities

Example: Worker salary , marketing fees, maintenances fees,

traveling cost, rental cost and etc.
 Business Model Canvas Template
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Write directly to the canvas…

Or use the post-it™ note

Key Resources Channels

…or both

Cost Structure Revenue Streams

http://www.businessmodelgeneration.com
 SWOT Analysis
• SWOT Analysis is a very effective way of identifying your
company’s Strengths and Weaknesses, and of examining the
Opportunities and Threats the company faces.

• Holding out an analysis using the SWOT framework helps you

to concentrate your activities into areas where you are strong
and where the greatest opportunities lie.
 SWOT Analysis
STRENGTHS
WEAKNESSES
List your
List your
+ advantages
+ disadvantages, limitations
+ unique and low cost resources
What could you improve?
+factors that you will “get the
+factors lose you sales
sale”

OPPORTUNITIES THREATS
List your List your
+ chances to improves + external trouble for the business
performance
+ obstacles you face
+good opportunities you can
spot + what your competitors are doing
*
 Example of SWOT Analysis
POSITIVE
INTERNAL STRENGTHS
FACTORS
- Your specialist marketing expertise
- A new, innovative product or service
- Location of your business
- Any other aspect of your business that adds
value to your product or service
EXTERNAL OPPORTUNITIES
FACTORS
- A developing market such as the internet
- Mergers, joint ventures or strategic alliances
- Moving into new market segments domestic
and international that offer improved profits
- A market vacated by an ineffective
competitor
NEGATIVE
WEAKNESSES
- Lack of marketing expertise
- Undifferentiated products or services
- Location of your services
- Poor quality goods or services
- Damaged reputation
THREATS
- A new competitor in your home market
- Price wars with competitors
- A competitor has a new, innovative product or
service
- Competitors have superior access to channels
of distributions
- Taxation is introduced on your product or
services
 SWOT Analysis Application

• Examples of SWOT analysis can be used to assess:

–A business idea
–A company (its position in the market, etc.)
–A new market or launching a new product
–A method of sales distribution
–Launching a new product or brand
–Etc.
 BMC
Key Value
Partners Key Proposition Customer Customer
Activities s Relationshi Segments
ps

Write
directly to
Key the canvas…
Resources Channels

Or use the
post-it™
note

…or both

Cost Structure Revenue Streams

SWOT Analysis
STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS