Duranta Bicycles

Duranta Bicycles is a subsidiary of RFL group. Rangpur Metal Industries Ltd. is a sister concern of RFL
Group and they manufacture bicycles and parts of bicycles and their line up of bicycles are named
Duranta Bicycles. They export from Bangladesh to Europe, USA & Australia. But their niche market is UK
and few other European countries. They manufacture parts of bicycles starting from their steel frame,
seat post to rims, saddle and paddle. But their few lineups of MTB bikes also known as Mountain bikes
are manufactured in Bangladesh but few of its raw materials such as the suspensions or tires are
imported as raw materials from China.

The market size for bicycles in the UK is over 1.5 billion pounds. There are about 2,703 bicycle retailers
in UK who are operating their business over decades now. According to a research by IBISWorld UK, the
industry of bicycle retailers had a growth of 3.4% in the past 5 years from 2015-2020. Therefore, the
company’s future performance in UK and many European countries will be much favorable as well as
competitive.

After Covid people of many countries including UK has become much health conscious. Increasing health
consciousness has positively affected the industry as more people are now willing to work on their
health like they have never done before. For this, many have chosen to commute with bicycles to their
daily workplace in order to keep their selves fit.
Outdoor and Cycle Concepts Ltd, Rutland Water Cycling Ltd, F W E Realisations Ltd are the leading
market competitors of Bicycles in the UK. These companies hold the largest market share in the Bicycle
Retailing industry in the UK. Stationary bikes will be our biggest substitute or competitive product in the
market of UK.

Acctel, Sports Direct and Argos are three major global partners of Duranta Bicycles. From the beginning
of 2015, RFL have an agreement with ACCTEL for exporting bicycle. Through Acctel - RFL BIKE is
exporting bicycle in the countries UK, Austria, and Germany. Acctel is planning to buy 250,000 bicycles
annually from RFL.

Sports Direct, the group of UK, a leading sports retailer and the owner of a significant number of world
famous sport, fashion and lifestyle brands. RFL-BIKE has started exporting bicycles for Sports Direct from
March 2015. Still now RFL is producing MTB & BMX Bikes for Sports Direct throughout the year.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer. Argos
serves around 130 million customers a year through its network of 740 stores.