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Appendix:The CodingSchemeof TV Violence

ProgramInformation & Amountof Violence


l. The numberof theprogran-) 16. Seriousness: of violence
realization
=
0 cannotcode I
2. The nameof theprogram I = playfulaggression
3. The programgenre 2 = threatening/hostile
gesturing
=
3 tryingto insult
4. The countryof origin 4 = insulting A
a

5. The dateof theproduction 5 = trying to kill I


6 = killing/suicide I
channel
6. The broadcasting
11. Seriousness:theconsequences of violence
7. TheTV company =
Q portralednot at all t8
I = no harm 28
8. The day of broadcasting 2 = only materialharm lt
9. The hoLrrof broadcasting 3 = mild harmor injuries 20
4 = moderateinjuries 7
10. The durationof theprogram (medicalcareneeded)
ll. Tlreamountof violentactsin theprogram 5 = severeinjuries(hospitalcareneeded; 4
6 = death IJ

Intensityof Violence 18. Realism: culturaldistance


=
I Finnish/Swedish languageand culture L 2
12. Modeof violence: 2 = Finnish/'Swedish language, I4
1 = physical 61 foreignculture
/ = psychological l5 3 = foreigncultureandlanguage _s9
3 = physicalandpsychological 1A
4 = fantasy(scifi,cartoons) t5
13. Modeof physicalviolence 19. Realism:temporaldistance l0
0 = no physicalviolence l5
= 24
0 = cannotcode r0
I shooting I = modern(the 90's) 53
2 = threateningor forcingwith guns 5 2 = nearpast(from the 50's-90's) 8
3 = fist-fighting,pushing,striking t 4 3 = nearhistory(1900-1950) 20
5 = strangling I
g = poisoning 4 = earlierthan l9th centurv 8
0.5 5 = future I
7 = slashing 3
8 = sexualviolence 0.5 20. Realism:fictionality
9 = kidnapping/tyingup/arresting 9 I = a cartoon/animated program l3
l0 = damagingproperty 5 3 = unrealistic fiction(caricatr-rred
and
I I = other t4 fantasycharacters involved) 2l
4 = realisticfiction 41
14. Modeof verbalaggression
5 = authentic t9
0 = no verbalaggression 58
1,=angrytalk l2 21. Dramatization:durationof theact
2 = mild personalhurt l6 I = l-5 seconds 29
3 = verbalthreator humiliating l0 2 = 6-15 seconds 28
4 = seriousthreatening 3 = l6-30 seconds 25
"I'll kill you!" 4 4 = 3040 seconds 9
5 = morethan60 sec. 9
15. Modeof nonverbal psychological
aggression 22. Dramatization: atmosphere
0 = no nonverbalaggression 36 I = humorous, comic I5
I = forcing,subjection,
pressuring 3l 2 = neutralor unclear l,
l.+
2 = threatening,
intimidation 7 3 = quarTelsome a1
JI

3 = violatingone'shumanrights 10 4 = excitinB,adventurous al
/l

4 = irony,scorninggestures J 5 = frightening,threatening,
honific 14
5 = other I

( Corrrinuecl)
3]() . PART5

Appendix(Continued)

of Violence(cont.)
Xntensity Vo 9o

claritvandvividness
23. Dramatization: 3 = a groupof males I
0 = cannotcode 4 4 = a groupof females I
I = veU scant/unclear depiction 4 5=amixedgrollp l9
? = qllite scant/unclear
depiction 20 6 = an animal 2
3 = moderatedepiction 33 7 = unanimated objects 4
-
4 quitedetailedand graphicdepiction34
theage of thevictim
31. Justification:
5 = very detailed,graphicdepiction 5
=
0 cannotcode l8
24. Intensiryof violence(a summativerating) I = a child,0-13 yrs. 12
I = mild o/ 2 = a youngperson,l3-20 yrs. I
=
2 moderate 30 3 = &nadult,20-60 yrs. 49
=
3 brutal 8 4 = zn adult,60 or older J

5 = peopleof severalagegrollps l5
Attractivenessof Violence Vo
32. Glamorization: natureof theaggressor
25. JLrstification:
intentionality 0 = cannotcode 5
0 = cannotcode J
I = a viilain,"a baddy" 29
I = intentional,internallymotivated 73 2 = neutral,ordinary 49
')a
2 = intentional,externallymotivated 3 = a hero,"a goody" 16
(e.g.,in the role of a police)
3 = unintentional,unconscious 2 33. Glamorization:natureof thevictim
0= cannotcode 9
motivationof violence
26. Jr-rstification: I = a villain, "a baddy" 9
I = cannotcode 6
2= neutral,ordinary 57
2 = defensive, altruistic 3 3= a hero, "a goody" 25
a
3 = def'ensive, self-preservation
4 = both offensive and defensive l5 34. Glamorization:audiovisualeffects
5 = offensive,instrumental 41 I = no audiovisualglamorization lt
6 = offensive, angry 3r 2 : someaudiovisualglamorization 22
(reactive-expressive) 3 = moderateaudiovisualglamorization28
4 = muchaudiovisualglamorization 26
plannedviolence
21. JLrstification: 5 = very muchaudiovisualglamorization7
=
0 cannotcode 5
I = spontaneouslyproducedviolence 5 7 35. Efficacy:ignoringthe consequences
2 - planned,systematicviolence 38 of violence
0 = no consequences to be depicted 2
28. Justification:the sex of the aggressor 1 = sufferingspeciallyemphasized 1
0 = cannot code/fantasycharacter 11
LI
2 = quite a lot of portrayalsof sufferingI I
I = a m a l e 4 l 3 = consequences partiallydepicted 38
=
2 a female l0 =
4 theconseqllences depictedashints 38
3 = a group of males /.J
5 = no depictions of the consequencesl0
4 = a grolrp of females 0
5=amixedgroup 9 36. Efficacy: achievingthe desiredends/
gratificationby violent means
29. Justification:the age of the aggressor 0 = cannotcode
^a
LJ
0 = cannotcode l5 I = not at alVno gratification l0
I = child, 0-13 yrs. 9 2=onlyalittle t4
2 - young, l3-20-yrs" L
I = partially 7l
3 = adurlt,20-60-yrs. bl
4 = quite well l9
4 = adult.60 or older 6 5 = completely
ta
IJ
5 = peopleof severalage groups 1
3'7. Attractivenessof violence
the sex of the victim
30. JLrstification: (a summativerating)
=
0 cannotcode/fantasycharacter l4 I = unattractive t6
i =amale 4l 2 = moderate,nentral 56
? = a female 10 3 = attractive 28

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